Nielsen addresses whether a site’s content strategy should use longer or shorter content. The best answer: As long as it needs to be. Even Nielsen’s own article is long and I jumped around to get its main points. Many experience success with both long and short articles. I wrote two versions of a landing page … Read more
With book coverage in print and newspaper sales declining, authors and publishers must extend their reach to the Internet if they want to boost book sales and publicity. Furthermore, authors are more involved in marketing their books than in the past as publishers can’t or won’t do enough. Print publications still play a valuable role … Read more
Three Things Your Customers Won’t Tell You Unless You Ask offers excellent advice to help you improve your business and relationship with your clients. Here are the three things from the Freelance Folder entry and I add a fourth because it ensures your business receives effective testimonials: Why Do You Enjoy Being My Customer? What … Read more
The Pitchers: Sales Let’s say you have a new baseball team in town and it’s almost time for the first game of the season. Your sales force is ready to sell a variety of package deals for the season. However, there’s a major stumbling block as they prepare to approach potential buyers. No one knows … Read more
Social networks can boost your business visibility and market YOU the brand. There are too many of them, and many are of good quality. We can’t force our friends and colleagues to join the same handful of networks. Some prefer these five, some prefer those four, and some prefer the other five — yet we … Read more
Nadine Vogel has a great article on marketing to people with disabilities, but it is not available online. Her article references a U.S. Census Bureau report that says 20% of adult Americans have a disability. 20%! That’s one out of every five people you talk to. With numbers like that, why would marketers want to … Read more
Pro Blog Design offers five great tips for working with a designer [via Freelance Folder]. In reading the comments, I am not surprised to see that the client not knowing what he wants as one of the designer’s biggest frustrations. I plead guilty. Unlike the comment, however, I spend a lot of time online and … Read more
Lemmings are cute but dumb. If you tell them to jump off a cliff, they will. Just like the people who start blogs because everyone is doing it. After a little while, the blogs die. While cleaning a list of blogs, I deleted countless sites because the sites and blogs no longer existed. The people … Read more
Note: The tips in this article can apply to other freelance careers including Web design, art, and photography. People emailed me asking me for advice on how to get started in the writing biz. When I stop to think about it, maybe I’ve been lucky to accomplish much writing in a short time. I have … Read more
Businesses have been taking advantage of many online tools not originally created for business purposes such as blogs, feeds, wikis, forums and more. These help businesses create a community, build relationships and gain trust and credibility. Would you buy a book on this topic? If so, what do you want from the book that you’re … Read more