6 Steps to Get Your Content Marketing to Kick *Bleep* and Take Names

“Want to do an activity?” my son asks. Paul and I agree. He hands each of us a pencil and a sheet of paper face down. Zachary tells us to circle numbers in order beginning with one and working up as high as we can. And he’ll be timing us after we turn over our … Read more6 Steps to Get Your Content Marketing to Kick *Bleep* and Take Names

Is Your Company’s Content Cursed?

Hank Stroll, one of my first clients and a dear friend, would occasionally reply to my email with a chuckle telling me I’m doing what his wife does. He explained that his wife and I sometimes had a tendency to talk about something and he’d have no clue what we’re talking about. Like he entered … Read moreIs Your Company’s Content Cursed?

A Content Marketing Fail That Doesn't Have to Happen

As we planned to move back to Texas and buy our first home, Paul (rockin’ better half) and I decided to start fresh. We sold most of the furniture we had at our place in Washington, D.C. Although our new home was barren for a while, one of the first things we shopped for was … Read moreA Content Marketing Fail That Doesn't Have to Happen

Reaching Out to Readers on Social Media

Welcome to meryl’s notes blog (this here place you’re lookin’ at) in Plano, Texas. We’re honored to be a stop in Eleanor Vincent’s WOW! Women On Writing Blog tour. We’re giving away a copy of her moving memoir Swimming with Maya: A Mother’s Story. Read on to see how you can win. If you want … Read moreReaching Out to Readers on Social Media

Content Marketing Taken Over by Zombies

Zombies are in. I think its popularity started with PopCap Games’ “Plants vs. Zombies,” which took up many hours of what little free time I had. Now, I wasn’t the likely candidate to be a fan of the game because I’m so not a fan of horror. Yet PopCap created a cute and fun game. … Read moreContent Marketing Taken Over by Zombies

This Content Marketing Hazard Can Hurt Your Company's Credibility

My husband Paul and I finally took our sons to the much-lauded Perot Museum of Science and Nature. Lane, the new high schooler, wasn’t thrilled about going. (“Why did I have to come?” Grumble, grumble.) He’d rather stay home and play video games. His younger brother Zachary, the bookish one, couldn’t wait. I didn’t have … Read moreThis Content Marketing Hazard Can Hurt Your Company's Credibility

An Easy Way to Exceed Expectations

This fall is my family’s 14th and final year at the elementary school where all three of my kiddos attended for at least five years of their lives. It’s going to be tough to leave because many staff members are like family. Volunteering at the middle and high schools aren’t the same as at the … Read moreAn Easy Way to Exceed Expectations

Why Relevancy Matters in Content Marketing

Like most of you, I rarely pay attention to commercials. (What about during the Super Bowl? Nah. Not too interested.) I zip through them. (Thank you, DVR!) If I can’t skip the commercials, I use the time to catch up on reading or play Fairway Solitaire (darn you, Gutsy McDivot!) on my phone. But then … Read moreWhy Relevancy Matters in Content Marketing

The Trouble with Tribble-ish Content Marketing

Back in 2001, I connected with a fellow from InternetViZ and interviewed him about email marketing. A few months later, a client closed his business. It was one of the primary sources of my writing income. That taught me the importance of having a variety of clients instead of one or two that make up … Read moreThe Trouble with Tribble-ish Content Marketing