“Want to do an activity?” my son asks. Paul and I agree. He hands each of us a pencil and a sheet of paper face down. Zachary tells us to circle numbers in order beginning with one and working up as high as we can. And he’ll be timing us after we turn over our … Read more 6 Steps to Get Your Content Marketing to Kick *Bleep* and Take Names
Hank Stroll, one of my first clients and a dear friend, would occasionally reply to my email with a chuckle telling me I’m doing what his wife does. He explained that his wife and I sometimes had a tendency to talk about something and he’d have no clue what we’re talking about. Like he entered … Read more Is Your Company’s Content Cursed?
As we planned to move back to Texas and buy our first home, Paul (rockin’ better half) and I decided to start fresh. We sold most of the furniture we had at our place in Washington, D.C. Although our new home was barren for a while, one of the first things we shopped for was … Read more A Content Marketing Fail That Doesn't Have to Happen
I grew up playing all kinds of sports even football. The flag kind, but it was still football. You name it … I tried it at least once. Dang! How did you come up with hockey? In all fairness, hockey didn’t have many fans in Texas unless they were transplants. So youth hockey was nonexistent … Read more Stop the Stupidity!
Welcome to meryl’s notes blog (this here place you’re lookin’ at) in Plano, Texas. We’re honored to be a stop in Eleanor Vincent’s WOW! Women On Writing Blog tour. Reaching Out to Readers on Social Media by Eleanor Vincent In an age when you can download a book to your e-reader in 9 seconds that … Read more Reaching Out to Readers on Social Media
Zombies are in. I think its popularity started with PopCap Games’ “Plants vs. Zombies,” which took up many hours of what little free time I had. Now, I wasn’t the likely candidate to be a fan of the game because I’m so not a fan of horror. Yet PopCap created a cute and fun game. … Read more Content Marketing Taken Over by Zombies
My husband Paul and I finally took our sons to the much-lauded Perot Museum of Science and Nature. Lane, the new high schooler, wasn’t thrilled about going. (“Why did I have to come?” Grumble, grumble.) He’d rather stay home and play video games. His younger brother Zachary, the bookish one, couldn’t wait. I didn’t have … Read more This Content Marketing Hazard Can Hurt Your Company's Credibility
This fall is my family’s 14th and final year at the elementary school where all three of my kiddos attended for at least five years of their lives. It’s going to be tough to leave because many staff members are like family. Volunteering at the middle and high schools aren’t the same as at the … Read more An Easy Way to Exceed Expectations
Like most of you, I rarely pay attention to commercials. (What about during the Super Bowl? Nah. Not too interested.) I zip through them. (Thank you, DVR!) If I can’t skip the commercials, I use the time to catch up on reading or play Fairway Solitaire (darn you, Gutsy McDivot!) on my phone. But then … Read more Why Relevancy Matters in Content Marketing
Back in 2001, I connected with a fellow from InternetViZ and interviewed him about email marketing. A few months later, a client closed his business. It was one of the primary sources of my writing income. That taught me the importance of having a variety of clients instead of one or two that make up … Read more The Trouble with Tribble-ish Content Marketing