Nielsen addresses whether a site’s content strategy should use longer or shorter content. The best answer: As long as it needs to be. Even Nielsen’s own article is long and I jumped around to get its main points.
Many experience success with both long and short articles. I wrote two versions of a landing page for one of my clients and the shorter version is outselling the longer. Both contain bulleted points and bold headers. The longer page contains more details.
Yet, longer copy will outperform for other products and services. The best thing to do is test two copies and see which has greater success. Past article, Follow the Long Yellow Copy explores long copy.
