Is Your Company’s Content Cursed?

Hank Stroll, one of my first clients and a dear friend, would occasionally reply to my email with a chuckle telling me I’m doing what his wife does. He explained that his wife and I sometimes had a tendency to talk about something and he’d have no clue what we’re talking about. Like he entered … Read more Is Your Company’s Content Cursed?

Reaching Out to Readers on Social Media

Welcome to meryl’s notes blog (this here place you’re lookin’ at) in Plano, Texas. We’re honored to be a stop in Eleanor Vincent’s WOW! Women On Writing Blog tour. Reaching Out to Readers on Social Media by Eleanor Vincent In an age when you can download a book to your e-reader in 9 seconds that … Read more Reaching Out to Readers on Social Media

Content Marketing Taken Over by Zombies

Zombies are in. I think its popularity started with PopCap Games’ “Plants vs. Zombies,” which took up many hours of what little free time I had. Now, I wasn’t the likely candidate to be a fan of the game because I’m so not a fan of horror. Yet PopCap created a cute and fun game. … Read more Content Marketing Taken Over by Zombies

This Content Marketing Hazard Can Hurt Your Company's Credibility

My husband Paul and I finally took our sons to the much-lauded Perot Museum of Science and Nature. Lane, the new high schooler, wasn’t thrilled about going. (“Why did I have to come?” Grumble, grumble.) He’d rather stay home and play video games. His younger brother Zachary, the bookish one, couldn’t wait. I didn’t have … Read more This Content Marketing Hazard Can Hurt Your Company's Credibility

The Trouble with Tribble-ish Content Marketing

Back in 2001, I connected with a fellow from InternetViZ and interviewed him about email marketing. A few months later, a client closed his business. It was one of the primary sources of my writing income. That taught me the importance of having a variety of clients instead of one or two that make up … Read more The Trouble with Tribble-ish Content Marketing

The Problem with Carefully Crafted Headlines

My youngest showed me a bookmark that listed the 20 Texas Bluebonnet nominated books. “Mom, I’m going to read all 20 of these books,” he said. Needless to say, I did cartwheels and back flips in my mind. (The only place it can happen as I haven’t done a decent cartwheel since the ’80s.) A … Read more The Problem with Carefully Crafted Headlines

Chynna's Top Ten Writing Tips

Welcome to meryl’s notes blog (this here place you’re lookin’ at) in Plano, Texas. We’re honored to be a stop in Chynna Laird’s WOW! Women On Writing Blog tour. About Chynna Laird: She’s a psychology major, freelance writer and multi award-winning author living in Edmonton, Alberta with her partner, Steve, and their four children. Her … Read more Chynna's Top Ten Writing Tips

Research Redefined

You may have heard that Encyclopædia Britannica no longer sells a print edition. It now only offers a paid subscription to its online edition. Why pay a few bucks a month for information that’s available free? Ah, yes, Encyclopædia Britannica entices prospects by saying, “There’s no such thing as a bad question–but there are bad … Read more Research Redefined

The Secret to Writing about a Popular Topic

Before reading Margie Clayman’s Avoid the temptation to write something popular, I saw articles on how to get ideas for blogging and how to write a bunch of blog posts quickly. These tired topics introduce nothing new. Same outfit, different color and style. Blog there, done that. I’d rather not blog than rehash something that … Read more The Secret to Writing about a Popular Topic