This Is How to Change Minds in Content and Digital Marketing

Four yellow balls with different facial expressions

Someone tagged me in a post that contained a video showing how to caption with an app.​ As a caption pusher, it excited me. It takes a village to educate folks about why and how to caption videos. That and to spread the word to follow and use #Captioned when posting captioned videos. #Captioned is … Read more This Is How to Change Minds in Content and Digital Marketing

8 Social Media Shortcuts You Need to Know

Social media shortcuts

Yes, social media has its own shortcuts like keyboard shortcuts. These are things you can learn once and use everywhere. I love to learn new keyboard shortcuts. Without a doubt, they speed typing. Back in the early ’90s, I learned my first shortcuts: Ctrl+X, Ctrl+C, and Ctrl+V aka cut, copy and paste. And they still … Read more 8 Social Media Shortcuts You Need to Know

Overcome Fear of Video with This Easy #5DayChallenge

Video #5DayChallenge

Struggling to create your first video? Here’s a #5DayChallenge to help you change that! Each day will have a tip and challenge. #Day1: Record a video #Day2: Ask a question #Day3: What to talk about #Day4: Expand your reach #Day5: Put it all together Rules of Video #5DayChallenge Rules: No fretting Forget perfection Do the … Read more Overcome Fear of Video with This Easy #5DayChallenge

These 6 Reasons Will Make You Want to Caption Your Videos

6 reasons to caption video

Do you caption your videos? Why or why not? Let us know in comments. World Health Organization reports that more than 5 percent of the world’s population is deaf or hard of hearing. [Source WHO] And guess what. The deaf and hard of hearing are not the main users of captions or subtitles! So captioning … Read more These 6 Reasons Will Make You Want to Caption Your Videos

Reaching Out to Readers on Social Media

Welcome to meryl’s notes blog (this here place you’re lookin’ at) in Plano, Texas. We’re honored to be a stop in Eleanor Vincent’s WOW! Women On Writing Blog tour. Reaching Out to Readers on Social Media by Eleanor Vincent In an age when you can download a book to your e-reader in 9 seconds that … Read more Reaching Out to Readers on Social Media

The Trouble with Tribble-ish Content Marketing

Back in 2001, I connected with a fellow from InternetViZ and interviewed him about email marketing. A few months later, a client closed his business. It was one of the primary sources of my writing income. That taught me the importance of having a variety of clients instead of one or two that make up … Read more The Trouble with Tribble-ish Content Marketing

Relish the Past

My daughter and I went to her elementary school — where her little brother was a third grader — for the senior reception. Every year, the elementary schools hold senior receptions inviting all the graduating seniors to visit old friends and connect with their former teachers. Even the parents reconnected. I hadn’t seen some since … Read more Relish the Past

Get on a First Name Basis with Online Prospects and Clients

Once upon a time, geography and the surrounding community limited the customer base for small businesses. Today, our connected world offers an unprecedented opportunity for small businesses everywhere because we can live anywhere and work with clients on a global scale. But what have we sacrificed? Sometimes we long for the days when an owner … Read more Get on a First Name Basis with Online Prospects and Clients

5 Steps for Small Businesses Reputation Management

Online reputation management is not just the province of those businesses and public figures that have been subject to scandal. On the contrary, in this age of Google where anyone can look up anything and anyone, reputation management is vital. For small businesses, it’s not a vanity or a luxury, but a true necessity. Think … Read more 5 Steps for Small Businesses Reputation Management

The Secret to Writing about a Popular Topic

Before reading Margie Clayman’s Avoid the temptation to write something popular, I saw articles on how to get ideas for blogging and how to write a bunch of blog posts quickly. These tired topics introduce nothing new. Same outfit, different color and style. Blog there, done that. I’d rather not blog than rehash something that … Read more The Secret to Writing about a Popular Topic