Why Processes Matter More in Times of Crisis

Globe wearing mask

If there’s one thing we can count on, it’s this: prepare for the unexpected. No company can think of every possible scenario that will happen. One of the first things to do is to create a process. There’s always going to be a need for a process or making a change to one. And believe … Read more Why Processes Matter More in Times of Crisis

Which Is the Best Automatic Captioning Tool for Video Calls?

Video call with automatic captioning by Google Slides

One good thing came out of COVID-19. It forced me to try video calls again. The reason I don’t love video calls is that I miss too much. While I’m a strong lipreader, video calls have a few challenges. Why I shied away from video calls The turning point Automatic captioning guidelines for video calls … Read more Which Is the Best Automatic Captioning Tool for Video Calls?

10 Rules You Need to Create Great Captioned Videos

We have a new problem with videos. It’s sort of a good problem to have. With more do-it-yourself captioning software hitting the market, more people are captioning their videos. However, the options they select for their captions aren’t good quality and hurt the user experience. When you watch captions for decades, you learn what works … Read more 10 Rules You Need to Create Great Captioned Videos

Does Your Content Make These Easy Mistakes?

Kayak Dallas

Using black for the font color in content is boring for a good reason. But first, a kayaking story. After kayaking for two hours, you can bet my friends and I were famished. We were a short drive away from Keller’s Drive-In. It’s a Dallas institution. The old-school place looks like a scene from “American … Read more Does Your Content Make These Easy Mistakes?

8 Social Media Shortcuts You Need to Know

Social media shortcuts

Yes, social media has its own shortcuts like keyboard shortcuts. These are things you can learn once and use everywhere. I love to learn new keyboard shortcuts. Without a doubt, they speed typing. Back in the early ’90s, I learned my first shortcuts: Ctrl+X, Ctrl+C, and Ctrl+V aka cut, copy and paste. And they still … Read more 8 Social Media Shortcuts You Need to Know

These Will Make You Rethink Your Captioned Videos

Captioned Video Guide: Side-by-Side

With the growing number of tools for captioning videos making do-it-yourself captions possible, so is the growing number of captioned videos with crappy captions. Sometimes people don’t realize the importance of something until they see a good and bad example side-by-side. This series of side-by-side videos tell the story of why each rule of awesome … Read more These Will Make You Rethink Your Captioned Videos

Overcome Fear of Video with This Easy #5DayChallenge

Video #5DayChallenge

Struggling to create your first video? Here’s a #5DayChallenge to help you change that! Each day will have a tip and challenge. #Day1: Record a video #Day2: Ask a question #Day3: What to talk about #Day4: Expand your reach #Day5: Put it all together Rules of Video #5DayChallenge Rules: No fretting Forget perfection Do the … Read more Overcome Fear of Video with This Easy #5DayChallenge

What Can You Do with Live Video to Expand Its Reach?

Recycle live video to expand digital marketing reach

📹 A lot of people are excited about the possibilities of using live video since the advent of #LinkedInLive and Facebook live. 📹 Recently, a friend invited me to join a group to win cool prizes from a company whose products I liked. Freebies! Prizes! Behavioral marketing sucked me in and I signed up straight … Read more What Can You Do with Live Video to Expand Its Reach?

Here’s How to Make Your B2B Digital Marketing Awesome

Lane and Shelby play chess

My older son unknowingly loves to play hide-and-seek. OK, so it’s 100 percent hide and zero seek. He typically spends most of his free time in his room either sleeping or playing video games. The only time he leaves his room is when his stomach commands it. He’d probably like for us to move the … Read more Here’s How to Make Your B2B Digital Marketing Awesome