This Is How to Change Minds in Content and Digital Marketing

Four yellow balls with different facial expressions

Someone tagged me in a post that contained a video showing how to caption with an app.​ As a caption pusher, it excited me. It takes a village to educate folks about why and how to caption videos. That and to spread the word to follow and use #Captioned when posting captioned videos. #Captioned is … Read more

Why Processes Matter More in Times of Crisis

Globe wearing mask

If there’s one thing we can count on, it’s this: prepare for the unexpected. No company can think of every possible scenario that will happen. One of the first things to do is to create a process. There’s always going to be a need for a process or making a change to one. And believe … Read more

10 Rules You Need to Create Great Captioned Videos

We have a new problem with videos. It’s sort of a good problem to have. With more do-it-yourself captioning software hitting the market, more people are captioning their videos. However, the options they select for their captions aren’t good quality and hurt the user experience. When you watch captions for decades, you learn what works … Read more

8 Social Media Shortcuts You Need to Know

Social media shortcuts

Yes, social media has its own shortcuts like keyboard shortcuts. These are things you can learn once and use everywhere. I love to learn new keyboard shortcuts. Without a doubt, they speed typing. Back in the early ’90s, I learned my first shortcuts: Ctrl+X, Ctrl+C, and Ctrl+V aka cut, copy and paste. And they still … Read more

These Will Make You Rethink Your Captioned Videos

Captioned Video Guide: Side-by-Side

With the growing number of tools for captioning videos making do-it-yourself captions possible, so is the growing number of captioned videos with crappy captions. Sometimes people don’t realize the importance of something until they see a good and bad example side-by-side. This series of side-by-side videos tell the story of why each rule of awesome … Read more

Overcome Fear of Video with This Easy #5DayChallenge

Video #5DayChallenge

Struggling to create your first video? Here’s a #5DayChallenge to help you change that! Each day will have a tip and challenge. #Day1: Record a video #Day2: Ask a question #Day3: What to talk about #Day4: Expand your reach #Day5: Put it all together Rules of Video #5DayChallenge Rules: No fretting Forget perfection Do the … Read more

Do This When Your Digital Marketing Projects Aren’t Getting Great Results

Digital marketing not getting results-wallpaper

I like to do the occasional house project. One of my favorites was building the entertainment center for the TV, VCR, and other things. But this time I had gone too far. I went to the home store to buy a wallpaper removal scoring tool. Yes, I can do this. I’m going to remove the … Read more

These 6 Reasons Will Make You Want to Caption Your Videos

6 reasons to caption video

Do you caption your videos? Why or why not? Let us know in comments. World Health Organization reports that more than 5 percent of the world’s population is deaf or hard of hearing. [Source WHO] And guess what. The deaf and hard of hearing are not the main users of captions or subtitles! So captioning … Read more

How to Create a Useful Content Marketing Plan in 6 Easy Steps

Content marketing plan

Image credit: Karla Mora After being in the workforce for a few years, I decided to pursue a master of business administration degree. I had the grades, the experience, and the essay covered. Four letters stood in the way of my getting accepted at Southern Methodist University: G … M … A … T. The … Read more

6 Steps to Get Your Content Marketing to Kick *Bleep* and Take Names

“Want to do an activity?” my son asks. Paul and I agree. He hands each of us a pencil and a sheet of paper face down. Zachary tells us to circle numbers in order beginning with one and working up as high as we can. And he’ll be timing us after we turn over our … Read more