Does Your Video Make These 6 Common Caption Mistakes?

Video still of Meryl with long captions

You review your captioned video one more time for caption mistakes. It contains no typos. The captions sync up with the audio. They have a blackish background with a whitish font. The captions show no signs of any leftovers from automatic captions aka autocraptions. That means it’s captimized right? Captimize is my term for captions … Read more

This Is How to Change Minds in Content and Digital Marketing

Four yellow balls with different facial expressions

Someone tagged me in a post that contained a video showing how to caption with an app.​ As a caption pusher, it excited me. It takes a village to educate folks about why and how to caption videos. That and to spread the word to follow and use #Captioned when posting captioned videos. #Captioned is … Read more

Why Processes Matter More in Times of Crisis

Globe wearing mask

If there’s one thing we can count on, it’s this: prepare for the unexpected. No company can think of every possible scenario that will happen. One of the first things to do is to create a process. There’s always going to be a need for a process or making a change to one. And believe … Read more

10 Guidelines for Creating Great Captioned Videos

10 guidelines for accessible captions: Readable, accurate, synchronized, length, position, sound, credits, voice changes, speaker identification, and motion with one or two sentences describing each one.

We have a new problem with videos. It’s a good problem to have. With more do-it-yourself captioning apps on the market, more people are captioning their videos. However, the options they select for their captions don’t always follow best practices and affect the user experience. When you watch captions for decades, you learn what works … Read more

8 Social Media Shortcuts You Need to Know

Social media shortcuts

Yes, social media has its own shortcuts like keyboard shortcuts. These are things you can learn once and use everywhere. I love to learn new keyboard shortcuts. Without a doubt, they speed typing. Back in the early ’90s, I learned my first shortcuts: Ctrl+X, Ctrl+C, and Ctrl+V aka cut, copy and paste. And they still … Read more

These Side-by-Side Videos Will Make You Rethink Your Captioned Videos

Screenshot of a video with Meryl on both left and right side: "Side-by-Side Captioned Videos"

With the growing number of tools for captioning videos making do-it-yourself captions possible, so is the growing number of captioned videos with crappy captions. Sometimes people don’t realize the importance of something until they see a good and bad example side-by-side. This series of side-by-side videos tell the story of why each rule of awesome … Read more

Overcome Fear of Video with This Easy #5DayChallenge

Video #5DayChallenge

Struggling to create your first video? Here’s a #5DayChallenge to help you change that! Each day will have a tip and challenge. #Day1: Record a video #Day2: Ask a question #Day3: What to talk about #Day4: Expand your reach #Day5: Put it all together Rules of Video #5DayChallenge Rules: No fretting Forget perfection Do the … Read more

Do This When Your Digital Marketing Projects Aren’t Getting Great Results

Digital marketing not getting results-wallpaper

I like to do the occasional house project. One of my favorites was building the entertainment center for the TV, VCR, and other things. But this time I had gone too far. I went to the home store to buy a wallpaper removal scoring tool. Yes, I can do this. I’m going to remove the … Read more

These 6 Reasons Will Make You Want to Caption Your Videos

6 reasons to caption video

Do you caption your videos? Why or why not? Let us know in comments. World Health Organization reports that more than 5 percent of the world’s population is deaf or hard of hearing. [Source WHO] And guess what. The deaf and hard of hearing are not the main users of captions or subtitles! So captioning … Read more

How to Create a Useful Content Marketing Plan in 6 Easy Steps

Content marketing plan

Image credit: Karla Mora After being in the workforce for a few years, I decided to pursue a master of business administration degree. I had the grades, the experience, and the essay covered. Four letters stood in the way of my getting accepted at Southern Methodist University: G … M … A … T. The … Read more