Meryl Evans is a seasoned Internet professional and, dare I say it, unicorn, with a gift for social strategies and fluent, natural-sounding copy/editorial/SEO that advance her clients’s business interests and help them connect more deeply with their customers. I’ve known Meryl since the mid-1990s, when she was already an experienced web consultant and gifted writer. Her insightful early articles for my magazine, A List Apart, helped chart its course and establish it as one of the more thoughtful web design and development publications (which I hope it still is).