These Will Make You Rethink Your Captioned Videos

Captioned Video Guide: Side-by-Side

With the growing number of tools for captioning videos making do-it-yourself captions possible, so is the growing number of captioned videos with crappy captions. Sometimes people don’t realize the importance of something until they see a good and bad example side-by-side. This series of side-by-side videos tell the story of why each rule of awesome … Read moreThese Will Make You Rethink Your Captioned Videos

Overcome Fear of Video with This Easy #5DayChallenge

Video #5DayChallenge

Struggling to create your first video? Here’s a #5DayChallenge to help you change that! Each day will have a tip and challenge. #Day1: Record a video #Day2: Ask a question #Day3: What to talk about #Day4: Expand your reach #Day5: Put it all together Rules of Video #5DayChallenge Rules: No fretting Forget perfection Do the … Read moreOvercome Fear of Video with This Easy #5DayChallenge

What It Actually Means to Add Value

Used Ford Fusion

My daughter left for Laos where she lived for two years, we sold her car. Then, she moved back to the U.S. and needed a car. My spouse and I researched used cars to find one that fit our budget. How One Car Sales Manager Stood Out I emailed one dealership. He asked my requirements … Read moreWhat It Actually Means to Add Value

Do This When Your Digital Marketing Projects Aren’t Getting Great Results

Digital marketing not getting results-wallpaper

I like to do the occasional house project. One of my favorites was building the entertainment center for the TV, VCR, and other things. But this time I had gone too far. I went to the home store to buy a wallpaper removal scoring tool. Yes, I can do this. I’m going to remove the … Read moreDo This When Your Digital Marketing Projects Aren’t Getting Great Results

These 6 Reasons Will Make You Want to Caption Your Videos

6 reasons to caption video

Do you caption your videos? Why or why not? Let us know in comments. World Health Organization reports that more than 5 percent of the world’s population is deaf or hard of hearing. [Source WHO] And guess what. The deaf and hard of hearing are not the main users of captions or subtitles! So captioning … Read moreThese 6 Reasons Will Make You Want to Caption Your Videos

What You Need to Know About Types of Video Captions

1980s Caption Decoder

Image credit: Smithsonian Way back in 1983, I got my first caption decoder. It was a box about the size of two stacked DVD players. (As shown in header photo from Smithsonian.) Whenever I recorded TV shows, the captions burned into the video. That means I could take the tape and watch the show on … Read moreWhat You Need to Know About Types of Video Captions

This Will Make You See Deafness as an Advantage

Wonder Woman Super Power

I never wanted to go in business for myself. I had a great career going. I worked for the federal government straight out of college. Then worked for two major telecommunications companies for 10 years. So why would I take the chance to be self-employed? I knew from the get-go that it would be challenging … Read moreThis Will Make You See Deafness as an Advantage

Content Marketing Taken Over by Zombies

Zombies are in. I think its popularity started with PopCap Games’ “Plants vs. Zombies,” which took up many hours of what little free time I had. Now, I wasn’t the likely candidate to be a fan of the game because I’m so not a fan of horror. Yet PopCap created a cute and fun game. … Read moreContent Marketing Taken Over by Zombies

This Content Marketing Hazard Can Hurt Your Company's Credibility

My husband Paul and I finally took our sons to the much-lauded Perot Museum of Science and Nature. Lane, the new high schooler, wasn’t thrilled about going. (“Why did I have to come?” Grumble, grumble.) He’d rather stay home and play video games. His younger brother Zachary, the bookish one, couldn’t wait. I didn’t have … Read moreThis Content Marketing Hazard Can Hurt Your Company's Credibility