The Pitchers: Sales Let’s say you have a new baseball team in town and it’s almost time for the first game of the season. Your sales force is ready to sell a variety of package deals for the season. However, there’s a major stumbling block as they prepare to approach potential buyers. No one knows … Read more
These six questions lead to the six characteristics that Nick Usborne of nickusborne.com and author of the upcoming book, Net Words: Creating high-impact online copy, has identified what interests customers when they visit a business Web site. When exploring Web site strategies to turn first-time customers into repeat visitors, many enterprises have failed to address … Read more
Jeffrey Zeldman: Designer, Author, Visionary, and Speaker Jeffrey Zeldman is an outspoken web designer, author, and speaker. His book, Taking Your Talent to the Web has received high accolades. Zeldman is the publisher and creative director of A List Apart, co-founder and current group leader of The Web Standards Project, a grassroots coalition fighting for … Read more