Metaphorically Selling

Who knew selling could be fun? Metaphorically Selling shows you how to use metaphors in making the sale without sounding cliche. The book isn’t just for people who do sales, but anyone who has to do any kind of persuasion even for marketing a one-person business. It’s a surprise this book isn’t better known as … Read more

Teaming Up Marketing and Sales

The Pitchers: Sales Let’s say you have a new baseball team in town and it’s almost time for the first game of the season. Your sales force is ready to sell a variety of package deals for the season. However, there’s a major stumbling block as they prepare to approach potential buyers. No one knows … Read more