Reeling and Dealing with Client Loss

I’ve lost clients over the years. The only one was because she didn’t like my work. However, in defense of my work, she wanted web site content that resembled her business plan — a bad idea that will not go over well with the audience. I tried to explain the standard practice and support that … Read more

10 Ways Freelancers and Small Business Can Provide Great Customer Service

I had a whole box of party favors leftover because I overestimated the number of kids attending. I contacted the company to ask if I could return the unopened party favors for a refund. The company said to keep it, and they’ll issue a refund. Sure, it may cost more for me to send it … Read more

The $75,000 Writer: Follow the Dollars to Freelance Commercial Writing

Imagine This: The editor of a magazine you’ve written several pieces for says yes to a recent query. You outline the parameters of the piece and the conversation turns to money. He says, “Let’s try something a little different this time. Figure out how many hours you think it’ll take to do the piece. Factor … Read more

Assorted Blogging History Lessons

We haven’t forgotten to announce the winner for the prize with Do You Own Your Web Site? entry. One commenter is on vacation and we’re waiting for him to let us know what computer he has. This entry’s prize is a full copy of First Class Flurry PC game from Chanon Sajjamanochai of Viquagames. Meryl’s … Read more

Marketing Books Online

With book coverage in print and newspaper sales declining, authors and publishers must extend their reach to the Internet if they want to boost book sales and publicity. Furthermore, authors are more involved in marketing their books than in the past as publishers can’t or won’t do enough. Print publications still play a valuable role … Read more

Marketing to People with Disabilities

Nadine Vogel has a great article on marketing to people with disabilities, but it is not available online. Her article references a U.S. Census Bureau report that says 20% of adult Americans have a disability. 20%! That’s one out of every five people you talk to. With numbers like that, why would marketers want to … Read more

Is a Blog Right For Your Business?

Lemmings are cute but dumb. If you tell them to jump off a cliff, they will. Just like the people who start blogs because everyone is doing it. After a little while, the blogs die. While cleaning a list of blogs, I deleted countless sites because the sites and blogs no longer existed. The people … Read more

Loyalty Myths Book Review

Pareto’s principle states that 80 percent of a company’s business comes from 20 percent of its customers. Therefore, businesses invest time and money into building and maintaining customer loyalty. Loyalty Myths says that organizations focused on traditional loyalty programs won’t succeed and explains why the 53 customer loyalty beliefs are myths. Businesses that work to … Read more