As a writer, one of my goals for this year was to use more stories and real-life examples in articles. The challenging part was coming up with a story or example that tied in with the rest of the article. One of the pros at this is Michael Katz of Blue Penguin Development and I’ve … Read more
Maybe because of my hearing loss, I tend to notice the slightest changes in facial expressions. I never thought anything of it until a friend mentioned it. She invited me to stay for dinner and I accepted. About 20 minutes later, I noticed her facial expression changed slightly. I told my friend that I changed … Read more
I love the Metaphor Minute newsletter from Anne Miller, author of Metaphorically Selling. Each issue comes with a short example of how to use metaphors in business and presentations. The latest issue shows how someone finally got her point across using fishing as the metaphor: Corporate executives who cling to the old “dialing for dollars … Read more
Over the last few years, comments have popped up on how PowerPoint ruins many presentations. That’s backward. Presenters ruin presentations by using PowerPoint. PowerPoint isn’t the criminal here. The crime comes from people not using creativity in designing their presentations. Weird Is Good took an ingenious approach in a lecture on the Civil War. Here’s … Read more
Who knew selling could be fun? Metaphorically Selling shows you how to use metaphors in making the sale without sounding cliche. The book isn’t just for people who do sales, but anyone who has to do any kind of persuasion even for marketing a one-person business. It’s a surprise this book isn’t better known as … Read more