Overcome Fear of Video with This Easy #5DayChallenge

Video #5DayChallenge

Struggling to create your first video? Here’s a #5DayChallenge to help you change that! Each day will have a tip and challenge. #Day1: Record a video #Day2: Ask a question #Day3: What to talk about #Day4: Expand your reach #Day5: Put it all together Rules of Video #5DayChallenge Rules: No fretting Forget perfection Do the … Read moreOvercome Fear of Video with This Easy #5DayChallenge

What Can You Do with Live Video to Expand Its Reach?

Recycle live video to expand digital marketing reach

📹 A lot of people are excited about the possibilities of using live video since the advent of #LinkedInLive and Facebook live. 📹 Recently, a friend invited me to join a group to win cool prizes from a company whose products I liked. Freebies! Prizes! Behavioral marketing sucked me in and I signed up straight … Read moreWhat Can You Do with Live Video to Expand Its Reach?

Here’s How to Make Your B2B Digital Marketing Awesome

Lane and Shelby play chess

My older son unknowingly loves to play hide-and-seek. OK, so it’s 100 percent hide and zero seek. He typically spends most of his free time in his room either sleeping or playing video games. The only time he leaves his room is when his stomach commands it. He’d probably like for us to move the … Read moreHere’s How to Make Your B2B Digital Marketing Awesome

What It Actually Means to Add Value

Used Ford Fusion

My daughter left for Laos where she lived for two years, we sold her car. Then, she moved back to the U.S. and needed a car. My spouse and I researched used cars to find one that fit our budget. How One Car Sales Manager Stood Out I emailed one dealership. He asked my requirements … Read moreWhat It Actually Means to Add Value

The Complete Guide to Captioned Videos

Captioned Videos Complete Guide

Born profoundly deaf, I’ve depended on captioned videos since getting my first big clunky decoder in 1983. It was a box about the size of the older VHS and DVD players. Back then, captioned shows and movies were hard to find. Few things excited me more than seeing the caption symbol on the cover of … Read moreThe Complete Guide to Captioned Videos

Do This When Your Digital Marketing Projects Aren’t Getting Great Results

Digital marketing not getting results-wallpaper

I like to do the occasional house project. One of my favorites was building the entertainment center for the TV, VCR, and other things. But this time I had gone too far. I went to the home store to buy a wallpaper removal scoring tool. Yes, I can do this. I’m going to remove the … Read moreDo This When Your Digital Marketing Projects Aren’t Getting Great Results

How to Create a Useful Content Marketing Plan in 6 Easy Steps

Content marketing plan

Image credit: Karla Mora After being in the workforce for a few years, I decided to pursue a master of business administration degree. I had the grades, the experience, and the essay covered. Four letters stood in the way of my getting accepted at Southern Methodist University: G … M … A … T. The … Read moreHow to Create a Useful Content Marketing Plan in 6 Easy Steps

The Biggest Danger to Content Marketing

I spend too much time trying to curate content to share in social media. I see an interesting link, click it and run into crap content. Excuse my rare cussing, but that’s what it is. In New Data Indicates Twitter Users Don’t Always Click the Links They Retweet, Dan Zarella explains part of the problem. He … Read moreThe Biggest Danger to Content Marketing