Is Your Digital Marketing Missing This Little Something Extra?

Still of Meryl in a video "And if you caption your videos, start marketing that fact"

Do you buy DVD or Blu-rays anymore? They still have one thing you typically can’t get watching videos on-demand, online, or a streaming network. The special features. The bonuses. The something extra. However, when I check out the extras, I keep my expectations low. It’s because a lot of them don’t have captions. Something I … Read more

This Is How to Change Minds in Content and Digital Marketing

Four yellow balls with different facial expressions

Someone tagged me in a post that contained a video showing how to caption with an app.​ As a caption pusher, it excited me. It takes a village to educate folks about why and how to caption videos. That and to spread the word to follow and use #Captioned when posting captioned videos. #Captioned is … Read more

10 Rules You Need to Create Great Captioned Videos

We have a new problem with videos. It’s sort of a good problem to have. With more do-it-yourself captioning software hitting the market, more people are captioning their videos. However, the options they select for their captions aren’t good quality and hurt the user experience. When you watch captions for decades, you learn what works … Read more

Does Your Content Make These Easy Mistakes?

Kayak Dallas

Using black for the font color in content is boring for a good reason. But first, a kayaking story. After kayaking for two hours, you can bet my friends and I were famished. We were a short drive away from Keller’s Drive-In. It’s a Dallas institution. The old-school place looks like a scene from “American … Read more

8 Social Media Shortcuts You Need to Know

Social media shortcuts

Yes, social media has its own shortcuts like keyboard shortcuts. These are things you can learn once and use everywhere. I love to learn new keyboard shortcuts. Without a doubt, they speed typing. Back in the early ’90s, I learned my first shortcuts: Ctrl+X, Ctrl+C, and Ctrl+V aka cut, copy and paste. And they still … Read more

These Will Make You Rethink Your Captioned Videos

Captioned Video Guide: Side-by-Side

With the growing number of tools for captioning videos making do-it-yourself captions possible, so is the growing number of captioned videos with crappy captions. Sometimes people don’t realize the importance of something until they see a good and bad example side-by-side. This series of side-by-side videos tell the story of why each rule of awesome … Read more

Overcome Fear of Video with This Easy #5DayChallenge

Video #5DayChallenge

Struggling to create your first video? Here’s a #5DayChallenge to help you change that! Each day will have a tip and challenge. #Day1: Record a video #Day2: Ask a question #Day3: What to talk about #Day4: Expand your reach #Day5: Put it all together Rules of Video #5DayChallenge Rules: No fretting Forget perfection Do the … Read more

What Can You Do with Live Video to Expand Its Reach?

Recycle live video to expand digital marketing reach

📹 A lot of people are excited about the possibilities of using live video since the advent of #LinkedInLive and Facebook live. 📹 Recently, a friend invited me to join a group to win cool prizes from a company whose products I liked. Freebies! Prizes! Behavioral marketing sucked me in and I signed up straight … Read more

Here’s How to Make Your B2B Digital Marketing Awesome

Lane and Shelby play chess

My older son unknowingly loves to play hide-and-seek. OK, so it’s 100 percent hide and zero seek. He typically spends most of his free time in his room either sleeping or playing video games. The only time he leaves his room is when his stomach commands it. He’d probably like for us to move the … Read more

What It Actually Means to Add Value

Used Ford Fusion

My daughter left for Laos where she lived for two years, we sold her car. Then, she moved back to the U.S. and needed a car. My spouse and I researched used cars to find one that fit our budget. How One Car Sales Manager Stood Out I emailed one dealership. He asked my requirements … Read more