Prevent Brand and Revenue Erosion

Five strategies for protecting your assets from spam Part 2 in a 2-part series by Meryl K. Evans and Tamara Halbritter According to The Spamhaus Project, the United States is the top country in the world with “ISPs [internet service providers] currently providing countries with connectivity and hosting to spam gangs directly responsible for the … Read more

All Marketers Are Liars

If the book were titled, All Marketers Are Storytellers, would you consider looking at it? Godin brought up this point in the book and it clearly explained what he means by “liars.” Of course, he didn’t insult marketers as he belongs in that category. But “storytellers” would be nothing new. Though he didn’t use “storytellers,” … Read more

Call to Action

The main purpose of the book is to help businesses increase their conversion rates. Conversion, and there isn’t a better word to describe it, means action that leads to the results you want. It could be increased product sales, more newsletter subscriptions, contacting the business, or more registered users. Call for Action is about improving … Read more

Free Publicity

How’s this for irony? I watched The Shipping News a couple of days ago before reading this book. One of my favorite parts of the movie was the main character learning how to write strong headlines. Instead of the dull “Horizon Fills with Dark Clouds,” his co-worker suggested, “Imminent Storm Threatens Village.” The main character, … Read more

Teaming Up Marketing and Sales

The Pitchers: Sales Let’s say you have a new baseball team in town and it’s almost time for the first game of the season. Your sales force is ready to sell a variety of package deals for the season. However, there’s a major stumbling block as they prepare to approach potential buyers. No one knows … Read more

Building Online Customer Relationships

These six questions lead to the six characteristics that Nick Usborne of nickusborne.com and author of the upcoming book, Net Words: Creating high-impact online copy, has identified what interests customers when they visit a business Web site. When exploring Web site strategies to turn first-time customers into repeat visitors, many enterprises have failed to address … Read more