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Watch Your English Style for Web Content

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I’m hooked on As Time Goes By, a British TV show starring the Judi Dench and Geoffrey Palmer. I’m also getting into British-based Prime Suspect with Helen Mirrin. Not only do I enjoy the repartee between Dench and Palmer, but also hearing the British accents. While I may not have good hearing, I can see … Read more

Hey! What Does Your Business Do?

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Ever receive a link to a business web site where you can’t figure out what the company does? The home page sounds like something from the company’s fancy and non-sensical mission statement. Unfortunately, many companies rely on content from their business plan and other internal documents. I had a brief client who did this. The … Read more

Better About Pages

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Jakob Nielsen reports seeing a 9 percent improvement on company About pages. I rely on About pages when looking at companies either for research or for buying from them. I still run into the following problems: Struggle to find the About pages when they have one: they shouldn’t be buried or hard to find. “About” … Read more

Sticking with Newsletters — No Quitting Allowed

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When you or a kid signs up to play a sport for a season or to take music lessons during the school year, do you quit after a couple of lessons because you’re not good enough? Of course not! Most of us know it takes months (even years) of practice to get better at something. … Read more

7 Things You Must Know Before Moving Your Blog

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Today we have our first guest post in the blog birthday bash celebration to give Meryl almost a month off from blogging (well, someone has to post the entries and the prizes as I have no fingers). Yuwanda Black of Inkwell Editorial and Meryl have lightly crossed paths, but they finally connected when she interviewed … Read more

Question Your Work

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37signals asks eight questions before, during, and sometimes after working on a project or task. These questions work well for writers and other freelancers. Those of us who work solo rarely have anyone to check with us to make sure we’re on the right track. So we need to help ourselves figure out if we’re … Read more

Usability Testing Cheap and Fast Part II

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Dennison asked excellent questions in response to How to Do Usability Testing Cheap and Fast:
Tell me if I follow correctly: Do you do the test only on users that have their own PC with them? So if you happen to be in a store where nobody has a machine or is willing to take the test, then, tough luck?
Why worry about having the users test in their own environment (PC)? The focus of the test is on usability. Testing to see if the site works properly across different systems should be part of QA work and can be done separately.
Bill Moore from RadioTime responded:

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