Striking Gold without Going to Eldorado

“Gaily bedight A gallant knight, In sunshine and shadow, Had journeyed long, Singing a song, In search of Eldorado.” — Eldorado by Edgar Allan Poe Businesses don’t have to journey long to find Eldorado of marketing. Most companies start right by establishing a Web site. However, some don’t make the most of having a Web … Read more

7 Bad Email Subject Lines

Yvonne Russell rustles up a great discussion about email subject lines. Though email has become a standard tool in our communications box, I still see subject lines (or lack thereof) that could easily send a person’s email into the spam or junk folder. So here’s a list of bad subject lines (or good if you … Read more

Sticking with Newsletters — No Quitting Allowed

When you or a kid signs up to play a sport for a season or to take music lessons during the school year, do you quit after a couple of lessons because you’re not good enough? Of course not! Most of us know it takes months (even years) of practice to get better at something. … Read more