When Good Clients Have Bad Ideas

For a long time, I knew of John Hewitt and he didn’t know me. Way back when I used to search for jobs for AbsoluteWrite.com’s markets newsletter, I relied on John’s listings. I linked to John’s site over time because he offers a wonderful resource for writers. We got to know each other better after … Read more

Marketing Books Online

With book coverage in print and newspaper sales declining, authors and publishers must extend their reach to the Internet if they want to boost book sales and publicity. Furthermore, authors are more involved in marketing their books than in the past as publishers can’t or won’t do enough. Print publications still play a valuable role … Read more

Free Publicity

How’s this for irony? I watched The Shipping News a couple of days ago before reading this book. One of my favorite parts of the movie was the main character learning how to write strong headlines. Instead of the dull “Horizon Fills with Dark Clouds,” his co-worker suggested, “Imminent Storm Threatens Village.” The main character, … Read more