How to Create a Useful Content Marketing Plan in 6 Easy Steps

Content marketing plan

Image credit: Karla Mora After being in the workforce for a few years, I decided to pursue a master of business administration degree. I had the grades, the experience, and the essay covered. Four letters stood in the way of my getting accepted at Southern Methodist University: G … M … A … T. The … Read more How to Create a Useful Content Marketing Plan in 6 Easy Steps

What You Need to Know About Types of Video Captions

1980s Caption Decoder

Image credit: Smithsonian Way back in 1983, I got my first caption decoder. It was a box about the size of two stacked DVD players. (As shown in header photo from Smithsonian.) Whenever I recorded TV shows, the captions burned into the video. That means I could take the tape and watch the show on … Read more What You Need to Know About Types of Video Captions

This Will Make You See Deafness as an Advantage

Wonder Woman Super Power

I never wanted to go in business for myself. I had a great career going. I worked for the federal government straight out of college. Then worked for two major telecommunications companies for 10 years. So why would I take the chance to be self-employed? I knew from the get-go that it would be challenging … Read more This Will Make You See Deafness as an Advantage

The Biggest Danger to Content Marketing

I spend too much time trying to curate content to share in social media. I see an interesting link, click it and run into crap content. Excuse my rare cussing, but that’s what it is. In New Data Indicates Twitter Users Don’t Always Click the Links They Retweet, Dan Zarella explains part of the problem. He … Read more The Biggest Danger to Content Marketing

6 Steps to Get Your Content Marketing to Kick *Bleep* and Take Names

“Want to do an activity?” my son asks. Paul and I agree. He hands each of us a pencil and a sheet of paper face down. Zachary tells us to circle numbers in order beginning with one and working up as high as we can. And he’ll be timing us after we turn over our … Read more 6 Steps to Get Your Content Marketing to Kick *Bleep* and Take Names

Is Your Company’s Content Cursed?

Hank Stroll, one of my first clients and a dear friend, would occasionally reply to my email with a chuckle telling me I’m doing what his wife does. He explained that his wife and I sometimes had a tendency to talk about something and he’d have no clue what we’re talking about. Like he entered … Read more Is Your Company’s Content Cursed?

A Content Marketing Fail That Doesn't Have to Happen

As we planned to move back to Texas and buy our first home, Paul (rockin’ better half) and I decided to start fresh. We sold most of the furniture we had at our place in Washington, D.C. Although our new home was barren for a while, one of the first things we shopped for was … Read more A Content Marketing Fail That Doesn't Have to Happen

Reaching Out to Readers on Social Media

Welcome to meryl’s notes blog (this here place you’re lookin’ at) in Plano, Texas. We’re honored to be a stop in Eleanor Vincent’s WOW! Women On Writing Blog tour. Reaching Out to Readers on Social Media by Eleanor Vincent In an age when you can download a book to your e-reader in 9 seconds that … Read more Reaching Out to Readers on Social Media

Content Marketing Taken Over by Zombies

Zombies are in. I think its popularity started with PopCap Games’ “Plants vs. Zombies,” which took up many hours of what little free time I had. Now, I wasn’t the likely candidate to be a fan of the game because I’m so not a fan of horror. Yet PopCap created a cute and fun game. … Read more Content Marketing Taken Over by Zombies