10 Rules You Need to Create Great Captioned Videos

We have a new problem with videos. It’s sort of a good problem to have. With more do-it-yourself captioning software hitting the market, more people are captioning their videos. However, the options they select for their captions aren’t good quality and hurt the user experience. When you watch captions for decades, you learn what works … Read more

How to Caption Videos with YouTube

YouTube is a great option because it’s free and you can download the caption text file to use with your video. You can import the caption text file into an app to burn in your captions for open captions. This tutorial assumes you’ve uploaded your video to YouTube. Now, which option do you want to … Read more

Does Your Content Make These Easy Mistakes?

Kayak Dallas

Using black for the font color in content is boring for a good reason. But first, a kayaking story. After kayaking for two hours, you can bet my friends and I were famished. We were a short drive away from Keller’s Drive-In. It’s a Dallas institution. The old-school place looks like a scene from “American … Read more

8 Social Media Shortcuts You Need to Know

Social media shortcuts

Yes, social media has its own shortcuts like keyboard shortcuts. These are things you can learn once and use everywhere. I love to learn new keyboard shortcuts. Without a doubt, they speed typing. Back in the early ’90s, I learned my first shortcuts: Ctrl+X, Ctrl+C, and Ctrl+V aka cut, copy and paste. And they still … Read more

These Side-by-Side Videos Will Make You Rethink Your Captioned Videos

Captioned Video Guide: Side-by-Side

With the growing number of tools for captioning videos making do-it-yourself captions possible, so is the growing number of captioned videos with crappy captions. Sometimes people don’t realize the importance of something until they see a good and bad example side-by-side. This series of side-by-side videos tell the story of why each rule of awesome … Read more

Overcome Fear of Video with This Easy #5DayChallenge

Video #5DayChallenge

Struggling to create your first video? Here’s a #5DayChallenge to help you change that! Each day will have a tip and challenge. #Day1: Record a video #Day2: Ask a question #Day3: What to talk about #Day4: Expand your reach #Day5: Put it all together ContentsRules of Video #5DayChallengeA Tip to Overcome Fear of Making VideosHow … Read more

What Can You Do with Live Video to Expand Its Reach?

Recycle live video to expand digital marketing reach

📹 A lot of people are excited about the possibilities of using live video since the advent of #LinkedInLive and Facebook live. 📹 Recently, a friend invited me to join a group to win cool prizes from a company whose products I liked. Freebies! Prizes! Behavioral marketing sucked me in and I signed up straight … Read more

Here’s How to Make Your B2B Digital Marketing Awesome

Lane and Shelby play chess

My older son unknowingly loves to play hide-and-seek. OK, so it’s 100 percent hide and zero seek. He typically spends most of his free time in his room either sleeping or playing video games. The only time he leaves his room is when his stomach commands it. He’d probably like for us to move the … Read more

What It Actually Means to Add Value

Used Ford Fusion

My daughter left for Laos where she lived for two years, we sold her car. Then, she moved back to the U.S. and needed a car. My spouse and I researched used cars to find one that fit our budget. ContentsHow One Car Sales Manager Stood OutWhat Adding Value MeansThe Relationship Doesn’t End After the … Read more

The Complete Guide to Captioned Videos

Captioned Videos Complete Guide

Born profoundly deaf, I’ve depended on captioned videos since getting my first big clunky decoder in 1983. It was a box about the size of the older VHS and DVD players. Back then, captioned shows and movies were hard to find. Few things excited me more than seeing the caption symbol on the cover of … Read more