Overcome Fear of Video with This Easy #5DayChallenge

Video #5DayChallenge

Struggling to create your first video? Here’s a #5DayChallenge to help you change that! Each day will have a tip and challenge. #Day1: Record a video #Day2: Ask a question #Day3: What to talk about #Day4: Expand your reach #Day5: Put it all together Rules of Video #5DayChallenge Rules: No fretting Forget perfection Do the … Read more

What Can You Do with Live Video to Expand Its Reach?

Recycle live video to expand digital marketing reach

📹 A lot of people are excited about the possibilities of using live video since the advent of #LinkedInLive and Facebook live. 📹 Recently, a friend invited me to join a group to win cool prizes from a company whose products I liked. Freebies! Prizes! Behavioral marketing sucked me in and I signed up straight … Read more

Here’s How to Make Your B2B Digital Marketing Awesome

Lane and Shelby play chess

My older son unknowingly loves to play hide-and-seek. OK, so it’s 100 percent hide and zero seek. He typically spends most of his free time in his room either sleeping or playing video games. The only time he leaves his room is when his stomach commands it. He’d probably like for us to move the … Read more

What It Actually Means to Add Value

Used Ford Fusion

My daughter left for Laos where she lived for two years, we sold her car. Then, she moved back to the U.S. and needed a car. My spouse and I researched used cars to find one that fit our budget. How One Car Sales Manager Stood Out I emailed one dealership. He asked my requirements … Read more

The Complete Guide to Captioned Videos

Captioned Videos Complete Guide

Born profoundly deaf, I’ve depended on captioned videos since getting my first big clunky decoder in 1983. It was a box about the size of the older VHS and DVD players. Back then, captioned shows and movies were hard to find. Few things excited me more than seeing the caption symbol on the cover of … Read more

Do This When Your Digital Marketing Projects Aren’t Getting Great Results

Digital marketing not getting results-wallpaper

I like to do the occasional house project. One of my favorites was building the entertainment center for the TV, VCR, and other things. But this time I had gone too far. I went to the home store to buy a wallpaper removal scoring tool. Yes, I can do this. I’m going to remove the … Read more

These 6 Reasons Will Make You Want to Caption Your Videos

6 reasons to caption video

Do you caption your videos? Why or why not? Let us know in comments. World Health Organization reports that more than 5 percent of the world’s population is deaf or hard of hearing. [Source WHO] And guess what. The deaf and hard of hearing are not the main users of captions or subtitles! So captioning … Read more

How to Create a Useful Content Marketing Plan in 6 Easy Steps

Content marketing plan

Image credit: Karla Mora After being in the workforce for a few years, I decided to pursue a master of business administration degree. I had the grades, the experience, and the essay covered. Four letters stood in the way of my getting accepted at Southern Methodist University: G … M … A … T. The … Read more

What You Need to Know About Types of Video Captions

1980s Caption Decoder

Image credit: Smithsonian Way back in 1983, I got my first caption decoder. It was a box about the size of two stacked DVD players. (As shown in header photo from Smithsonian.) Whenever I recorded TV shows, the captions burned into the video. That means I could take the tape and watch the show on … Read more

This Will Make You See Deafness as an Advantage

Wonder Woman Super Power

I never wanted to go in business for myself. I had a great career going. I worked for the federal government straight out of college. Then worked for two major telecommunications companies for 10 years. So why would I take the chance to be self-employed? I knew from the get-go that it would be challenging … Read more