Businesses have been taking advantage of many online tools not originally created for business purposes such as blogs, feeds, wikis, forums and more. These help businesses create a community, build relationships and gain trust and credibility. Would you buy a book on this topic? If so, what do you want from the book that you’re … Read more
Updated: 8 October 2019 Occasionally, I receive an e-mail from someone who wants advice on becoming a professional writer. There’s too much information out there, so the best thing to do is learn a little at a time. The following is what I tell those interested in a writing career. Join a writing community: The … Read more
Stock investors always say, “Diversify!” Imagine if you had all of your stock in one company and it went bankrupt. This scenario is what happened after the dot com crash. Putting all your eggs into one basket labeled “email newsletters” can also spell disaster. The eggs might meet the same fate as Humpty Dumpty. But … Read more