Smart marketers and bloggers watch for articles and blog entries that use their keywords so they can read the content and leave comments. It’s a great way to connect and network in the blogosphere/Internetsphere. But they also make a mistake. No question — participating the blogosphere helps people and their businesses… when done right. If … Read more
Nielsen addresses whether a site’s content strategy should use longer or shorter content. The best answer: As long as it needs to be. Even Nielsen’s own article is long and I jumped around to get its main points. Many experience success with both long and short articles. I wrote two versions of a landing page … Read more
With book coverage in print and newspaper sales declining, authors and publishers must extend their reach to the Internet if they want to boost book sales and publicity. Furthermore, authors are more involved in marketing their books than in the past as publishers can’t or won’t do enough. Print publications still play a valuable role … Read more
I accidentally broke the coffee pot from my trusty coffee maker. I don’t know how long we’ve had it, but I know the Braun KF-187 coffee maker is a rare breed. We have an older KF-140 Braun coffee maker that we’re using as its replacement. It took only one use for me to see how … Read more
Three Things Your Customers Won’t Tell You Unless You Ask offers excellent advice to help you improve your business and relationship with your clients. Here are the three things from the Freelance Folder entry and I add a fourth because it ensures your business receives effective testimonials: Why Do You Enjoy Being My Customer? What … Read more
2007 has been a roller coaster of a year for my family with very high points and very low points. To avoid falling into the woe is me trap, I try to reflect on the positive and what’s gone right. Here are ten approaches I take in staying positive. Why ten? Because I believe there … Read more
People ask whether to capitalize Internet, web, or net, and which of the following to use: e-mail vs. email, tradeshow vs. trade show, and web site vs. web site. No one likes an indefinite answer, but it’s up to you or your organization. To ensure consistency on such thorny words, most editors rely on a … Read more
Immersing yourself into the blogosphere and social networks keeps your finger on the pulse and helps you connect with others. A feedreader helps you quickly scan articles, blog entries, and site to keep you updated. However, they can be a time killer and easily overwhelm a person. My feedreader has over 400 feeds. It wouldn’t … Read more
The Pitchers: Sales Let’s say you have a new baseball team in town and it’s almost time for the first game of the season. Your sales force is ready to sell a variety of package deals for the season. However, there’s a major stumbling block as they prepare to approach potential buyers. No one knows … Read more
Social networks can boost your business visibility and market YOU the brand. There are too many of them, and many are of good quality. We can’t force our friends and colleagues to join the same handful of networks. Some prefer these five, some prefer those four, and some prefer the other five — yet we … Read more