When you read a book or article, do you “hear yourself” reading the words in your head or move your lips without making a sound (sub-vocalizating)? Doing this helps you have conversations while you write — without making a sound. I don’t know if it’s because I’m deaf or not, but I’ve always “heard” people’s … Read more
The Success Effect takes a different tack to many books with interviews by printing them in question and answer format. Such an approach doesn’t always succeed. However, Eckberg successfully culled great material from past interviews and put them together to create a conversational and educational resource. A chapter consists of an interview and interviews range … Read more
The previous post looks at companies that help those that already have stuff on the Internet they want to go away, be deleted, be erased from the memories of man and machine. Being proactive is always better than being reactive, so keep your name free of mud with these tips in mind whenever posting anything … Read more
The following books that I read this year are my favorites — they didn’t necessarily come out this year. Fiction: Harry Potter and the Deathly Hallows Cliche’, but it was a great book and I was happy with the way Rowling finished the series. It was nervewracking because we didn’t want her to be too … Read more
How often does this scenario happen to you? When you land on a Web site, it doesn’t instantly answer the most important question: What is the Web site about? The second question depends on the site. For business sites: “What does the business do?” For blogs: “What is the topic of the blog?” My blog … Read more
If you’re subscribed to meryl.net articles RSS feed — thank you — beware that no new articles will appear here. We’re moving articles back over to the blog — to keep it simple. The site will receive minor design updates to reflect the change. Thank you for reading and sticking with me.
Smart marketers and bloggers watch for articles and blog entries that use their keywords so they can read the content and leave comments. It’s a great way to connect and network in the blogosphere/Internetsphere. But they also make a mistake. No question — participating the blogosphere helps people and their businesses… when done right. If … Read more
Nielsen addresses whether a site’s content strategy should use longer or shorter content. The best answer: As long as it needs to be. Even Nielsen’s own article is long and I jumped around to get its main points. Many experience success with both long and short articles. I wrote two versions of a landing page … Read more
With book coverage in print and newspaper sales declining, authors and publishers must extend their reach to the Internet if they want to boost book sales and publicity. Furthermore, authors are more involved in marketing their books than in the past as publishers can’t or won’t do enough. Print publications still play a valuable role … Read more
While podcasting is low on my list of things to follow, an article caught my eye. A local PTA is using podcasting to record its general meetings so those who can’t attend can get up to speed. Most of the time, general meetings follow with a program consisting of a speaker on an education-related topic … Read more