Capturing the Freelance Life in Pajama Diaries

I love Terri Libenson’s The Pajama Diaries. My mom saves them for me since my local newspaper doesn’t carry the comic strip (I submitted a request for it). The strip revolves around freelancer Jill Kaplan, a mother and Jewish woman. That’s me. AND my maiden name is Kaplan. The following strip captures a day in … Read more

40+ Easy Marketing Activities for Freelancers

Writers don’t just write. They also must market unless they’re John Grisham or Mary Higgins Clark. However, Grisham had to market early in his career. So how do writers market themselves? Try any of these activities that would benefit writers, book authors, freelancers, and small businesses. Grow your portfolio. If you’re just getting started, many … Read more

Sticking with Newsletters — No Quitting Allowed

When you or a kid signs up to play a sport for a season or to take music lessons during the school year, do you quit after a couple of lessons because you’re not good enough? Of course not! Most of us know it takes months (even years) of practice to get better at something. … Read more

Six Easy Ways to Keep Your Clients Happy

You’ve probably read or heard many experts say that keeping your clients costs less than obtaining new ones. A Bain and Company study reports that boosting customer loyalty by 5 percent improves your profits by 25 percent at the very least and can go up to 95 percent. You can’t ask for better numbers than … Read more

Dealing with Freelancer's Stress

I mentioned that my son’s medical program would interfere with my business because it required a big time investment on my part along with other things. Add to that managing the usual stuff like the other kids, work (or lack thereof), household responsibilities, on and on. After two weeks of the program, I reached a … Read more

Button Placement on Forms and Popup Windows

How many times did you complete a form only to push the “Clear” button instead of “Submit”? What about “OK” vs. “Cancel” on a popup window? (Raises both hands — one for each.) Why does this happen? Do we expect one button on the left and the other on the right? Are they too close … Read more