Numbers as Brand Names

TechCrunch reports that Microsoft calls its next operating system (the one after Vista) Windows 7. Mickey comments: I’d love to see them start using logical numbers again, but it doesn’t add up: Windows 3.1 (“Windows 3”) Windows 95 (4) Windows 98 (5) Windows ME/2000 (6) Windows XP (7) Windows Vista (8) Windows 7 (9?) I … Read more

Button Placement on Forms and Popup Windows

How many times did you complete a form only to push the “Clear” button instead of “Submit”? What about “OK” vs. “Cancel” on a popup window? (Raises both hands — one for each.) Why does this happen? Do we expect one button on the left and the other on the right? Are they too close … Read more

Mouse Wars: Logitech vs. Microsoft

I needed to get a new mouse or desktop set (keyboard and mouse) because the Microsoft Wireless Intellimouse Explorer 2.0 was working erratically — I had to work hard to use the buttons. I tried upgrading the software, putting in fresh batteries, and pushing the connect buttons. Nothing worked. Time for a new mouse. First, … Read more

Windows Task Manager in English

You use Ctrl+Alt+Del to see what’s running on your PC, to close crashed programs and processes, and to check performance. You probably avoid a few processes whose names mean nothing to you, but they’re essential to Windows. svchost.exe sure likes to appear all the time and multiple times at that. What’s taskmgr.exe? Oh yeah, it’s … Read more