Numbers as Brand Names

TechCrunch reports that Microsoft calls its next operating system (the one after Vista) Windows 7. Mickey comments: I’d love to see them start using logical numbers again, but it doesn’t add up: Windows 3.1 (“Windows 3”) Windows 95 (4) Windows 98 (5) Windows ME/2000 (6) Windows XP (7) Windows Vista (8) Windows 7 (9?) I … Read more Numbers as Brand Names

How Lenovo Outdoes Apple with an Ad

I rarely check out videos because chances are high that it won’t have captions or subtitles. But I bit on this Lenovo-produced video comparing its ThinkPad X300 to the MacBook Air [link: Dave Winer]. It presents a powerful visual message without using words. But not one to let commercials sway me without research, I wondered … Read more How Lenovo Outdoes Apple with an Ad

The Perfect Thing Book Review

The iPod has that certain something that leads its users to adore it like nothing before. People want nothing but an iPod. No substitutes even when the non-iPod has more memory comes in your favorite color and costs over $100 less than an iPod. So how did the iPod earn this special treatment and the … Read more The Perfect Thing Book Review