Numbers as Brand Names

TechCrunch reports that Microsoft calls its next operating system (the one after Vista) Windows 7. Mickey comments: I’d love to see them start using logical numbers again, but it doesn’t add up: Windows 3.1 (“Windows 3”) Windows 95 (4) Windows 98 (5) Windows ME/2000 (6) Windows XP (7) Windows Vista (8) Windows 7 (9?) I … Read more

How Lenovo Outdoes Apple with an Ad

I rarely check out videos because chances are high that it won’t have captions or subtitles. But I bit on this Lenovo-produced video comparing its ThinkPad X300 to the MacBook Air [link: Dave Winer]. It presents a powerful visual message without using words. But not one to let commercials sway me without research, I wondered … Read more