Ever receive a link to a business web site where you can’t figure out what the company does? The home page sounds like something from the company’s fancy and non-sensical mission statement. Unfortunately, many companies rely on content from their business plan and other internal documents. I had a brief client who did this. The … Read more
I believe I’m a resourceful person. I try to find answers on my own through support pages, FAQ, research, search engines, and other resources. But we can’t find everything we need. We may need to contact people who have the information or the knowledge stored in their brain cells or on the computer’s hard drive. … Read more
I enjoyed reading Great Writing from a Small Child. When I read the post, my 5-year-old had written a poem. The requirements were the poem had to be about you and the end of every line must rhyme with dog. Can you believe not many words qualify? His poem: I have a dog. I like … Read more
“Gaily bedight A gallant knight, In sunshine and shadow, Had journeyed long, Singing a song, In search of Eldorado.” — Eldorado by Edgar Allan Poe Businesses don’t have to journey long to find Eldorado of marketing. Most companies start right by establishing a Web site. However, some don’t make the most of having a Web … Read more
Call me goofy, but I loved singing “The Name Game” as kid: Meryl, Meryl, bo-beryl, Banana-fana fo-feryl Fee-fi-mo-meryl Meryl! Yeah, yeah… I know how some immature kids like to use names like Chuck and Mitch. I’m sure you’ve heard your share. I’ve always been fascinated with names, how they came to be, and their origins. … Read more
TechCrunch reports that Microsoft calls its next operating system (the one after Vista) Windows 7. Mickey comments: I’d love to see them start using logical numbers again, but it doesn’t add up: Windows 3.1 (“Windows 3”) Windows 95 (4) Windows 98 (5) Windows ME/2000 (6) Windows XP (7) Windows Vista (8) Windows 7 (9?) I … Read more
Jakob Nielsen reports seeing a 9 percent improvement on company About pages. I rely on About pages when looking at companies either for research or for buying from them. I still run into the following problems: Struggle to find the About pages when they have one: they shouldn’t be buried or hard to find. “About” … Read more
You’ve heard me whining about my back and hip problems — well, maybe not that much as I don’t like to whine in public. Turns out I have a herniated disc and an inflamed piriformis muscle. Let’s just say together they make one big “OUCH!” The doctor recommended an epidural steroid injection (ESI). Since all … Read more
Yvonne Russell rustles up a great discussion about email subject lines. Though email has become a standard tool in our communications box, I still see subject lines (or lack thereof) that could easily send a person’s email into the spam or junk folder. So here’s a list of bad subject lines (or good if you … Read more
As a deaf person, I love technology and it helps connect me to many people. But even I can’t believe this true story from Michael Katz of Blue Penguin Development, Inc and I disagree with the conference leader’s actions. {Begin story} I attended the Inbound Marketing Summit here in Boston. It promised several excellent speakers, … Read more