I believe I’m a resourceful person. I try to find answers on my own through support pages, FAQ, research, search engines, and other resources.
But we can’t find everything we need. We may need to contact people who have the information or the knowledge stored in their brain cells or on the computer’s hard drive.
A Story… a Story…
I visited several large sites in need of reaching someone. They had no contact information whatsoever. At best, they’d have “info@”, “sales@”, or “support@.” I found an email address like this that worked for one of my contact needs.
It bounced.
… And it bounced the next day (just in case the server was hiccupping).
… … And it bounced again more times than Tigger.
So I went to the mother ship site and looked for a contact there. Hey, I was determined to serve my client well! Found a generic email address (info@) and within 30 minutes, I received a reply from the head executive along with two others!
The executive cc’d others and provided the contact’s name and email address. That person had the info I need. Another person asked where I had found the original email (the Tigger one) address as it wasn’t supposed to be a valid one. It was in a few press releases from this year as well as on a web page somewhere.
Why Didn’t You Figure out the Email Address?
It only took about a week to land the right contact. Oh sure, I know how to figure out email addresses and have done it many times. In this case, the only name I had was a big shot and I didn’t want to bug him.
I remember once emailing someone and received the response of “How did you get my email address? It wasn’t public knowledge and only insiders know it. You must work here.” Yikes.
Make It Easy to Reach You
Amazon is massive. Yet, I never had trouble contacting the company when needed. The company does a good job with its customer service emails. Other companies like T-Mobile have an awful script that sounds condescending, over-sugary, and provides more wasteful content than helpful.
No one should have to work hard to find out how to contact you. What if it’s a PR opportunity? Potential customer? You just never know.
Ensure people can find you with these in mind:
- Include Contact in your main or global navigation.
- List contact information on every page. What kind of information depends on your business and your customers. Local businesses probably should list the street address along with a link to an interactive map so people can figure out how to get there with minimal work. Bonus points for listing hours of operation. Smart retailers include a toll free number on the top of every web page and any place where it’s logical to have contact information.
- Consider your visitors’ contact preference. Some call. Some email. Some even fax. You may not use the method much, but unless you want to cut yourself off from potential business — be open to what the person contacting you wants.
- List an email address. You might have a form (like I do) to avoid spammers. Some forms, however, have too many fields and turn off the visitor.
No company is “too big” or “too much of a hot shot” for people to contact them. We’re not asking for the email addresses for the likes of Bill Gates or Steve Jobs.
One more bit of advice: Even if it takes time for you to find the answer to someone’s question or you can’t respond in full within a day or two, respond to the person and let them know you’re on the case. We should all apply this habit in every aspect of our lives.
A friend wanted to know the status of her order as many of us had received ours. She received no response in over four days. Yet, I received a reply within a day (my order was missing one thing).
Yes, technology compels us to expect responses within two days. We just have to make do and it only takes a moment to say, “Got your message. I’ll get back to you within a week or so.”
Hey Meryl… Nothing is more frustrating to me than trying to contact a business and not being able to. It’s SO frustrating that I’ll usually head over to a competitor — and these days, just about every business has a competitor. Who has time to sit around searching for something that should be easy to find?
Also, I like what you say about making different forms of contacting info available. I’m still shocked that in this day and age some businesses don’t have an online contact form or an email address listed for a contact. The phone isn’t exactly my preference. 🙂
You are correct that it is so frustrating when companies don’t include contact information.
A number of large companies try to hide their contact information as a method of cost cutting, hoping that consumers will be able to locate the answer to their question in an FAQ or through another resource.
One of our local companies is notorious for hiding their contact information. It’s not often that I need to get in touch with them, but when I do, I find I need to turn to google and search for “company name + contact” before I find the buried page with the information needed.
Mike’s last blog post… Good Night Eileen
@Amy, exactly right — Like you, I avoid the phone. Who wants to go through a voice recording system through the relay. By the time the relay types the directions, the phone hangs up.
@Mike, I agree that some businesses hide it in hopes to encourage folks to find the answer on their own. Unfortunately, the business doesn’t realize that some of us do try and it shouldn’t be so hard for us to contact them.
I also do a search for @company.com to find email addresses.
T-mobile was so frustrating to reach, both by email and by phone.
I’m going to have to do an audit of my own as I just received info on my contact form saying that I have no email addy on my site– I guess I have to make it more prominent.
@Karen, we have had bad experiences with T-Mobile and finally switched to another service. Compared to T-Mobile, this service is almost perfect. See past T-Mobile posts, if you dare:
Spotty Service
Customer Service
Hi Meryl,
That’s a good tip for finding an email address (searching for @companyname). I’ll have to keep that one in mind for next time.
Mike
Mike’s last blog post… 300 Movie Scene Done In Lego
Well said, and great minds think alike – I said roughly the same thing at http://www.aboutfreelancewriting.com/2008/11/make-contacting-you-easy/
Anne Wayman, now blogging at http://www.aboutfreelancewriting.com
Hi Meryl,
I usually head right to the press section because most companies have a press representative listed on their press releases. Having been in marketing for companies large and small for years, My name was often listed there.
I can attest to getting a ton of inquiries for people, and was generally happy to help out. Especially when email-centric people like you would just ask me to pass along a request for a connection to a colleague.
I agree with you, companies shouldn’t force people to be resourceful in connecting with real people within.
Janet Johnson’s last blog post… Twitter and Business Intelligence