Michelle Rafter posted a letter of introduction (LOI) from a writer who took an ego trip. Instead of an ego trip, I heard from an accountant who must be taking a trip to find blockhead clients. The email introduction implies she thinks writers don’t have business sense. The email makes a bad first impression coming … Read more
When I bought a Flip camera in 2008, I also grabbed video editing software. Before buying the software, I researched for a good editor that wasn’t fancy or power-packed. Just enough to get the job done without spending much time with the user manual. With new software, I can usually dig right in. However, past … Read more
In coming home from a long doctor’s appointment, I decided to take the tollway for most of the way to get home faster. I rarely drive on the highway, so you’d think I’d be more alert about the exit. Yep, I missed it. I caught the sign for the exit, but thought I wanted the … Read more
Due to skier’s thumb, I can’t type long notes, articles, or blog entries. I’ve used the opportunity to clean up my email box since it only involves the mouse (which I’ve become adept at with my left hand though I’m a lefty, I use the right hand for mousing business) and a finger or two … Read more
I believe I’m a resourceful person. I try to find answers on my own through support pages, FAQ, research, search engines, and other resources. But we can’t find everything we need. We may need to contact people who have the information or the knowledge stored in their brain cells or on the computer’s hard drive. … Read more
“Gaily bedight A gallant knight, In sunshine and shadow, Had journeyed long, Singing a song, In search of Eldorado.” — Eldorado by Edgar Allan Poe Businesses don’t have to journey long to find Eldorado of marketing. Most companies start right by establishing a Web site. However, some don’t make the most of having a Web … Read more
Yvonne Russell rustles up a great discussion about email subject lines. Though email has become a standard tool in our communications box, I still see subject lines (or lack thereof) that could easily send a person’s email into the spam or junk folder. So here’s a list of bad subject lines (or good if you … Read more
I love Gmail. I don’t know what it is about Gmail that compels me to keep Gmail active at all times in my browser. Though I’ve used other services, none had me checking emails on a regular basis like Gmail. As a Thunderbird user, moving emails into Gmail was a breeze. The following steps using … Read more
Taking cue from The One Minute Manager, Zapp!, Fish! and Who Moved My Cheese?, The Hamster Revolution uses a parable to show how to better manage and organize e-mail and information. The hamster represents people endlessly running on the wheel of e-mail. Right away, I start using concepts from the 90-minute book. Considering I’m an … Read more
Recently, a client who supported Web standards worked to design her newsletters to use cascading style sheets (CSS) for layouts instead of tables. Designers cheered. Readers jeered. One problem with this approach: email clients. Outlook may dominate, but how many of us have second or third email accounts with Web-based email clients like Yahoo!, Hotmail, … Read more