Striking Gold without Going to Eldorado

“Gaily bedight A gallant knight, In sunshine and shadow, Had journeyed long, Singing a song, In search of Eldorado.” — Eldorado by Edgar Allan Poe Businesses don’t have to journey long to find Eldorado of marketing. Most companies start right by establishing a Web site. However, some don’t make the most of having a Web … Read more

Writing Internet and Technology Terms

In 2000, I wrote an article about Internet and tech terms for Webreference and followed up with others. I revisited the capitalization of Internet, email vs. e-mail, and e-words. Reading WebMarketCentral Blog’s entry (including this one that’s mentioned) motivated me to visit the topic again. The No. 1 rule remains: consistency. No one will get … Read more