Trashing Email Filters for Better Email Management

In coming home from a long doctor’s appointment, I decided to take the tollway for most of the way to get home faster. I rarely drive on the highway, so you’d think I’d be more alert about the exit. Yep, I missed it. I caught the sign for the exit, but thought I wanted the next one. And, of course, it was further than the usual distance to that exit taking me a bit out of my way.

How did I miss it? I had too much on my mind with paying attention to cars, looking for exit signs and noticing all the construction I hadn’t seen before. I had too many filters in my mind getting in the way of the one filter I needed — the right exit.
A Filter Problem
I use Gmail more than meryl.net email. The meryl.net email has been around for years meaning 100 spam emails come in daily. The email app does a good job of diverting spam into its dump out of the way. Still, spam messages clutter email on the mobile device, which makes it harder to identify good emails. Gmail relies on all of its users in creating effective spam filters, so I rarely see spam in Gmail outside of the spam folder.
Some of my regular email newsletters stop appearing where they should. They ended up in the trash despite having their assigned labels, which should’ve filtered them to the label folder. Gmail, why are you throwing away my good email? I studied the “delete” filters to see if something confused Gmail like my multitasking on the road did to the point that I missed the exit. Having used Gmail since 2004, the list of filter felt like a mile long. (It’s still long after the clean up, but it’s more efficient and updated.)
Fixing Filters for Fitter Filtering
Time to take Gmail filters for spring cleaning. I remove every filter that deleted an email and clear many label filters. The only ones that remain — it’s still a bunch — are the ones most recently created. The nice thing about Gmail’s filters is that appear in the order they were created. So the top ones are old and go bye-bye.
When I unsubscribe to an email newsletter, I also delete the filter. But sometimes I forget. This cleaning helps clear those. I prepare myself for piles of emails showing up in the inbox after the filter wipe out. Anytime an email comes into the inbox, I either unsubscribe or create a new filter. It’s hard to let go of some email newsletters, but I tell myself that a cleaner email account is more important than subscribing to the email newsletter just in case I get around to reading it.
I’m paying attention to my actions when reading emails with several labels (email newsletters, for example). If I delete them every time, then I unsubscribe unless there’s a reason to keep them such as the rare coupon. If an organization sends too many emails, I see if they have another subscription option to get fewer emails or unsubscribe. (I don’t think any organization needs to send an email more than once a week aside from the Groupon types.)
Inbox, Spam and Domains
The only emails coming into the inbox are the quick ones that I read and delete in an instant from looking at the subject lines (Groupon is one). I also try to avoid creating filters with subject lines or @domain.com with no user name. For “@domain.com” filters, I limit those to clients from companies unlikely to have unrelated emails coming from their domain. For instance, if I had a contact at Apple, I wouldn’t create an “@apple.com” filter since it’s plausible I’d receive newsletters and notices from that domain. In this case, a filter with the contact’s complete email address works best.
I also bring back the spam folder. I had done away with it and told Gmail to send all spam to trash. But after the filter clean up, I want to check the spam folder for anything that slips through.
You can apply these steps to any email account with filters.
Results: The two email newsletters that kept landing in the trash stopped going there. I also have fewer emails coming in since I shed some of the email newsletters.
Next: Cutting down on checking email. I’ve been working on this habit all year and have improved a little. But I still check emails too often. The problem is that I need Gmail open most of the time so my husband can reach me through Google chat. I tried the chat window pop out, but it felt awkward. Even with the pop out, Gmail must stay open or else it closes the chat window.
Multitasking has its strengths and weaknesses. Sometimes when the brain or filter has too much going on, it can let something slip through. Choose your multitasking activities wisely. Sometimes it’s more efficient to focus on a single task than to do many. Or in Gmail’s case, clear the filter cobwebs so it can make better choices.
P.S. Instead of checking emails this morning, I wrote this blog post. Now let’s see if I can work for a couple of hours without checking email. (Oh, boy. Help!)
What tips do you have for managing emails more efficiently?