Nielsen addresses whether a site’s content strategy should use longer or shorter content. The best answer: As long as it needs to be. Even Nielsen’s own article is long and I jumped around to get its main points. Many experience success with both long and short articles. I wrote two versions of a landing page … Read more
With book coverage in print and newspaper sales declining, authors and publishers must extend their reach to the Internet if they want to boost book sales and publicity. Furthermore, authors are more involved in marketing their books than in the past as publishers can’t or won’t do enough. Print publications still play a valuable role … Read more
While podcasting is low on my list of things to follow, an article caught my eye. A local PTA is using podcasting to record its general meetings so those who can’t attend can get up to speed. Most of the time, general meetings follow with a program consisting of a speaker on an education-related topic … Read more
Sometimes Firefox causes problems on my computer by sucking up too much memory. I won’t give up on Firefox easily, so I set to work on how to improve its memory. Over time, I’ve done things here and there to improve its memory usage — but thought it was time to put together a few … Read more
I accidentally broke the coffee pot from my trusty coffee maker. I don’t know how long we’ve had it, but I know the Braun KF-187 coffee maker is a rare breed. We have an older KF-140 Braun coffee maker that we’re using as its replacement. It took only one use for me to see how … Read more
Three Things Your Customers Won’t Tell You Unless You Ask offers excellent advice to help you improve your business and relationship with your clients. Here are the three things from the Freelance Folder entry and I add a fourth because it ensures your business receives effective testimonials: Why Do You Enjoy Being My Customer? What … Read more
2007 has been a roller coaster of a year for my family with very high points and very low points. To avoid falling into the woe is me trap, I try to reflect on the positive and what’s gone right. Here are ten approaches I take in staying positive. Why ten? Because I believe there … Read more
I’m an organized person and don’t operate well with clutter. That includes a cluttered room, cluttered desk, and a cluttered inbox. I believe that for as long as I’ve used e-mail, I’ve made an effort to keep my inbox as small as possible. My process is similar to what experts say to do in keeping … Read more
I created meryl.net articles as a place to put longer articles and reviews that can be of value for a long time. However, many blogs use articles as entries. So I’m debating whether to combine the two or keep them as is. Some people subscribe only to this feed, some to both, and some only … Read more
People ask whether to capitalize Internet, web, or net, and which of the following to use: e-mail vs. email, tradeshow vs. trade show, and web site vs. web site. No one likes an indefinite answer, but it’s up to you or your organization. To ensure consistency on such thorny words, most editors rely on a … Read more