The Pitchers: Sales Let’s say you have a new baseball team in town and it’s almost time for the first game of the season. Your sales force is ready to sell a variety of package deals for the season. However, there’s a major stumbling block as they prepare to approach potential buyers. No one knows … Read more
Bullying today looks nothing like bullying 15 years ago. While many of the things we know about bullying from our childhood years remain true, bullies can now follow their victims 24/7 using the Internet and cell phones. Bullyproof Your Child for Life quotes the National Girl Scouts Research Institute and Harris Interactive report, which states … Read more
Social networks can boost your business visibility and market YOU the brand. There are too many of them, and many are of good quality. We can’t force our friends and colleagues to join the same handful of networks. Some prefer these five, some prefer those four, and some prefer the other five — yet we … Read more
Freelance Folder’s How Fast Can You Get Back to Doing Business provides three big events to prepare for: Replacing the computer ASAP Setting up software and configuration settings Getting data back on the machine Freelancers and small businesses might not give thought to computer disasters, but for clients’ sakes… have a process in place. I’ve … Read more
Nadine Vogel has a great article on marketing to people with disabilities, but it is not available online. Her article references a U.S. Census Bureau report that says 20% of adult Americans have a disability. 20%! That’s one out of every five people you talk to. With numbers like that, why would marketers want to … Read more
Don’t expect “how to” type of advice from Dov Seidman’s How. The “how to” doesn’t help you get ahead of competitors. You could lower prices, do things faster, and customize the product to the customer’s exact specifications. The competition can easily turn around and lower prices, do things faster, and customize more. It turns into … Read more
Pro Blog Design offers five great tips for working with a designer [via Freelance Folder]. In reading the comments, I am not surprised to see that the client not knowing what he wants as one of the designer’s biggest frustrations. I plead guilty. Unlike the comment, however, I spend a lot of time online and … Read more
Lemmings are cute but dumb. If you tell them to jump off a cliff, they will. Just like the people who start blogs because everyone is doing it. After a little while, the blogs die. While cleaning a list of blogs, I deleted countless sites because the sites and blogs no longer existed. The people … Read more
Maybe because of my hearing loss, I tend to notice the slightest changes in facial expressions. I never thought anything of it until a friend mentioned it. She invited me to stay for dinner and I accepted. About 20 minutes later, I noticed her facial expression changed slightly. I told my friend that I changed … Read more
One of the more challenging aspects of freelancer’s life is determining how much to charge. Projects vary greatly in size, scope, type, and so on. Quoting is a challenge because the client might not have enough information to help you calculate the quote. For example, new content for a Web site. How many pages is … Read more