This guest post is from Ben Johnson of Logoinn, a custom logo design service provider based in UK. Your logo is the proverbial “calling card” for your business. The appearance, style and design of your business logo will be responsible for the all-important first impression to a potential customer or client. Understanding the importance of … Read more
Photo credit Scouts Caslu Twitter. Facebook. LinkedIn. MySpace. Social Median. FriendFeed. Friendster. Ryze. Blogs. It’s never-ending. Those of us who work to keep up with social media as a marketing and publicity tool feel like we’re drowning in a pool of “Be my friend,” “Join my group” and “Update me.” It’s like tangled cables. You … Read more
Photo credit Peter Gustafson I recently posted a query in Help a Reporter Out (HARO) that received the most responses ever — 50! I used only 23 replies because some were duplicates. Of those duplicates, I picked the best reply or person who thought of my readers instead of himself or herself. What may bug … Read more
Photo credit Mike Wade The popularity of Peter Shankman’s Help a Reporter Out (affectionately known as HARO) proves many of you, your company or clients want to get in the spotlight. Occasionally, Peter kicks folks off the list because they can’t follow one simple rule: By joining this list, just promise me and yourself that … Read more
Beware The Toilet Paper Entrepreneur has a potty mouth, but that’s what makes it endearing and an engaging read. Author and TP entrepreneur (TPE) Mike Michalowicz uses it as his brand. Anyone who doesn’t like potty mouth is probably not his ideal audience anyway. While potty humor — especially in the movies — tends to … Read more
“Tuned in” explains the difference between Apple Newton’s failure and iPod’s success. Apple wasn’t tuned in when it created Newton, but when it promoted “1000 songs in your pocket,” Apple solved several problems: giving people a way to carry their songs in something small, making it easy to get songs from computer to iPod and … Read more
Well, my dear, they come from many places. If you go to the library known as Freelance Folder, you’ll see people sharing how they find their clients. When a freelancer and a client meet, they check out each other to ensure they are a fit. It may take some bio and web site reading to … Read more
We won’t debate the changing PR landscape and how PR folks need to reach out to journalists. Instead, let’s talk about how companies can better serve journalists. Jakob Nielsen provides five reasons journalists visit a company’s web site: Locate a PR contact (name and telephone number). Find basic facts about the company (spelling of an … Read more
I thought it was time to break out the games portion of my site and send it out on its own. This site’s main blog content focuses on business, marketing, writing, and technology. Though games technically (pun intended) fall under technology, it worried me that it would bother some readers to have it blended. I … Read more
I helped a client, Martin Amm of adenin, set up a twitter account since he’s a very busy feller. It was a breeze compared to when I set up my twitter account for the first time. The difference: Experience. I made two blunders, which better helped me understand the mistakes. Mistake #1a: Selecting a bad … Read more