Factors for Finding the Right Logo for Your Business

This guest post is from Ben Johnson of Logoinn, a custom logo design service provider based in UK.
Your logo is the proverbial “calling card” for your business. The appearance, style and design of your business logo will be responsible for the all-important first impression to a potential customer or client.
Understanding the importance of your business logo, you may wonder what you should have and what you should include within the design of that logo. This article provides tips and pointers on what type of logo you need to have for your business enterprise.
Logo as an Iconic Representation
When you are considering what type of logo will be most suitable for your own business, you can learn a good deal from those very successful logos that have really proven successful over time. Some logos have become so widely recognized that they are iconic.
Examples of iconic logos include the Coca-Cola logo, the Starbucks logo and many other logos that have been around for a long time that have become a part of the consciousness of consumers from all parts of the world.
You can take tips and cues from these logos when it comes to the decision making process associated with your own business logo. For example, these logos have common factors and elements that you can translate into your own logo design efforts.
For example, these iconic logos have clean and clear design concepts, have basic color schemes and convey a sense of what the business is about.
Take Practical Considerations into Account
In addition to taking a look at what other successful businesses have done in the way of logos, you want to clearly take in account practical considerations. For example, want to make sure that your logo appropriately conveys at least an indication of the products or services that you are offering through your business venture. A logo that doesn’t convey a sense of your business type will become ineffective in branding at best and a devastating error in the worst-case scenario.
You also need to ensure that your branding devices appeal and attract the specific market niche that contains the specific consumer group who will be most interested in doing business with your firm or company.
Simple Is Better
When selecting a logo design, keep in mind that a clean and uncluttered look is the best selection and the best choice for your operation.
With a clean, clear and uncluttered logo, consumers will more readily connect with your business. A quicker, sounder connection increases the number of customers or clients that your firm or company will do business with both in the short and the long term.
Know Your Industry
While you definitely do not want to copy another business’s logo design concept, it can help you to analyze what other businesses in your specific industry are doing in the way of logos, branding and related issues. Some themes are commonplace and suitable within a specific industry. Therefore, it likely will behoove your business to incorporate these themes into your own efforts at designing the most effective logo for your venture.
This is a step that a professional design firm will undertake as part of its own effort at developing the most effective and appropriate logo for your own business enterprise.
Final Lines
If you take the time and make the effort to consider the factors in this article, you will be in a better position to understand what type of custom logo will not only be the most suitable, but also most effective for your business venture. You will be laying the groundwork for a successful and profitable business, the groundwork that will serve you well not only today but as your business grows into the future.

1 thought on “Factors for Finding the Right Logo for Your Business”

  1. Hi Meryl and Ben. Having worked in the advertising industry in the past, I’ve seen my share of logos and the development of their design. I completely agree that clean and uncluttered is important. And not only that, but to consider how the logo will be applied; what size it will be reproduced at for example.
    Too many fine lines or light, scripty text will not hold up well at smaller sizes. How will it look in colour vs black and white? So many things to consider. I can appreciate a good logo, knowing all of this. Thanks.


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