Marketing

Book Summaries and Editorial Reviews: Revealing too much?

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I went to bed late a couple of times this week because of “The Hunger Games” series by Suzanne Collins. Great series — so far. I’m just getting to the meat of the second book (“Catching Fire”). I knew the games and themes in the series resembled the “The Running Man,” but couldn’t imagine why it was a best seller. “The Running Man” was a good movie, but I didn’t love it and post-apocalypse themed stories tend to be depressing. After finishing the first and digging into the second, I got my answer.

The Twitter Chat Lesson

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Twitter chats entrenched me in conversations without losing track of the topic and reading everyone’s lips like a tennis match gone wrong. I understood every single person in the chat. I turned into the listener I’ve always wanted to be: focused and catching every word. At the peak of my joining Twitter chats, I spent … Read more

Make Your Own Rules for Meeting Goals

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As expected with the start of a new year, publications flood the market with articles on goal setting, planning, reviewing. As a person who likes to think medium (as opposed to big), I struggle with figuring out what I need to do to ensure a more successful year. Many successful people create loads of products, … Read more

A One-liner That Turns Small Talk from Awkward to Animated

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OK, whoever thought of the term “small talk” must be one of those master communicators. For many of us, small talk is a big and stressful undertaking. I admit it. I have a few boring, overused questions (Where are you from? What do you do?) in my small talk arsenal. I do have a couple … Read more

Reeling and Dealing with Client Loss

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I’ve lost clients over the years. The only one was because she didn’t like my work. However, in defense of my work, she wanted web site content that resembled her business plan — a bad idea that will not go over well with the audience. I tried to explain the standard practice and support that … Read more

30+ Ideas YouTube and Videos

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You can do more with YouTube than posting videos of bloopers and sleepwalking dogs running into walls. Creating videos and uploading them to sites like YouTube and Vimeo provide writers with the opportunity to share expertise, promote a book and connect with others. Camera shy? You don’t have to be in the video. You have … Read more

What I Learned from My Children: Simplicity

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The day before a state-wide math assessment test, my husband humorously asked our oldest who took algebra at the time, “Do you remember how to add, subtract, multiply and divide?” “I don’t know. When I do a math problem now… if the answer is simple, I think it’s wrong because it has to be more … Read more

5 Easy Ingredients of a Successful Online Marketing Formula

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I avoid in-person events as much as possible. It’s not because I’m an introvert. It’s not because I look hideous. (Although we should know better than to let our looks get in the way of meetings.) It’s because I’m deaf. Most people understand me when I speak. It’s the other side — the more important … Read more