I’ve lost clients over the years. The only one was because she didn’t like my work. However, in defense of my work, she wanted web site content that resembled her business plan — a bad idea that will not go over well with the audience.
I tried to explain the standard practice and support that with data. It was a relief to get out of that one because it probably would’ve turned into a dreaded project and a bad client.
Anyway, freelancers lose jobs because of budget cuts, changes in a company’s direction, the company going out of business and many other reasons not having to do with you. That’s why it’s important to have balance in your clients. If one dominates, losing the client will be dangerous and it CAN happen.
But that’s not what happened to me. I lost one client due to cutbacks. Another client may not be gone, but I haven’t been able to reach them. Then a games affiliate changed up its program. All this happened within a week or two, so it was a bit much.
I reacted like a human. I reeled and did the whole “Woe is me” thing for a few days, but without it affecting my work. I’m sure my husband was sick of me that week. As soon as I stopped reeling, I started dealing.
I sent emails and tweets to contacts to explore the possibilities of replacing one client with a similar type of client. I emailed the non-responding client a couple of times (spread out and to both contacts). I will keep trying to reach them without nagging. I don’t think they have a problem with my work because I’ve checked in with them a few times to ensure I’m more than meeting their needs.
Point here. You will lose clients and it will hurt even if it’s not personal. That’s OK. The key is to be proactive before and after it happens.
How to deal with losing clients:
- Ensure you have a variety of clients and projects.
- Make marketing a regular part of your job.
- Check-in with your clients to see how you can better serve them.
- Stay in touch with current and past clients. Cheaper than finding new clients.
What other tips do you have for preparing for losing clients and dealing with it?