Nielsen addresses whether a site’s content strategy should use longer or shorter content. The best answer: As long as it needs to be. Even Nielsen’s own article is long and I jumped around to get its main points. Many experience success with both long and short articles. I wrote two versions of a landing page … Read more
With book coverage in print and newspaper sales declining, authors and publishers must extend their reach to the Internet if they want to boost book sales and publicity. Furthermore, authors are more involved in marketing their books than in the past as publishers can’t or won’t do enough. Print publications still play a valuable role … Read more
I’m an organized person and don’t operate well with clutter. That includes a cluttered room, cluttered desk, and a cluttered inbox. I believe that for as long as I’ve used e-mail, I’ve made an effort to keep my inbox as small as possible. My process is similar to what experts say to do in keeping … Read more
People ask whether to capitalize Internet, web, or net, and which of the following to use: e-mail vs. email, tradeshow vs. trade show, and web site vs. web site. No one likes an indefinite answer, but it’s up to you or your organization. To ensure consistency on such thorny words, most editors rely on a … Read more
Lemmings are cute but dumb. If you tell them to jump off a cliff, they will. Just like the people who start blogs because everyone is doing it. After a little while, the blogs die. While cleaning a list of blogs, I deleted countless sites because the sites and blogs no longer existed. The people … Read more
One of the more challenging aspects of freelancer’s life is determining how much to charge. Projects vary greatly in size, scope, type, and so on. Quoting is a challenge because the client might not have enough information to help you calculate the quote. For example, new content for a Web site. How many pages is … Read more
Note: The tips in this article can apply to other freelance careers including Web design, art, and photography. People emailed me asking me for advice on how to get started in the writing biz. When I stop to think about it, maybe I’ve been lucky to accomplish much writing in a short time. I have … Read more
I have added a new word to my vocabulary. Logorrhea. We’ve all been touched by it. What is it? The Word Spy defines it, “excessive verbosity and long-windedness. Also know as verbal diarrhea.” Basically, you’ll find plenty of examples of logorrhea in online blogs and content. Do you read every online or email content word … Read more
Priscilla Palmer’s Personal Development List contains a long list of blogs worth reading that touch on personal development. The extensive list already contains the blogs I enjoy (Adversity University, Today Is That Day, and Lifehack). Here are a couple more to add: Jenna Glatzer, Christina Katz, and Dawn Goldberg. They are all talented writers who … Read more
It doesn’t matter how long the Internet has been around anymore… the argument of what makes a good link continues. Often when I write a blog post and want to reference another blog, site, resource… sometimes, I struggle to figure out what text to use as the link and what it should say. Plus, I … Read more