Turning 30 wasn’t as I had hoped. Being the youngest of three by a gap, I was used to feeling young and always younger than everyone else. As I entered my thirties, I felt depressed whenever the ages of a football star, actor, or big shot manager appeared in an article. They were such big … Read more
Customers drive marketing, not the other way around. No longer do customers accept products as designed. They expect and demand products to be molded to their needs. Just like you can’t turn a cat into a dog; marketers can’t turn a customer into a buyer by convincing them that they need product or service “as … Read more
3rd edition update: The third edition took a bigger leap from the second than the second took from the first. Web Design in a Nutshell, 3rd ed., comes with a greater focus on Web standards and cascading style sheets (CSS). In fact, the book opens with a chapter on Web standards, whereas it was merely … Read more
Author Judith E. Glaser has helped numerous organizations large and small to change and deal with challenges. She tells stories about real organizations and managers and how they worked through their challenges. While the stories provide a learning tool, changing organizational beliefs and attitudes isn’t quick and easy. Therefore, Glaser — even with her background … Read more
David Jones came from humble beginnings and worked his way up to CEO of a successful British retail company. And he did so without telling anyone that he had Parkinson’s Disease for most of his tenure. Jones was diagnosed with Parkinson’s Disease one year after he became the CEO of Grattan, which later merged with … Read more
Crises aren’t limited to computer breaches, hurricanes, and tsunamis. Unfortunately, more crises have occurred in the past few years than in the 20 years before that. Too many organizations react to crisis instead of making crisis management a part of its organization like human resources and finance. The unusual way of doing business in the … Read more
Companies like Boeing, IBM, and Stonyfield Farm make it part of their business communication strategy. With over 30 million blogs in cyberspace, businesses need to understand how blogs work and affect their own organizations. Blogging for Business targets interested business bloggers as well as businesses who understand the importance of tracking blogs. Bloggers talk about … Read more
Who knew selling could be fun? Metaphorically Selling shows you how to use metaphors in making the sale without sounding cliche. The book isn’t just for people who do sales, but anyone who has to do any kind of persuasion even for marketing a one-person business. It’s a surprise this book isn’t better known as … Read more
Painting the Digital River takes a view of art by comparing digital art and classic art. Author James Faure Walker makes many points as he gives value to both art forms, discarding neither as less legitimate than the other. Himself an artist, Walker knows that many artists are confused as to what it means to … Read more
In his previous book, QBQ! The Question Behind the Question, John G. Miller shows how to change our thinking by asking questions in a different way. In Flipping the Switch, Miller provides more examples on how to ask questions to hold ourselves accountable in work and life. Doing this leads to five advantages Miller calls … Read more