Naked Conversations: How Blogs Are Changing the Way Businesses Talk with Customers

Successful blogger, Robert Scoble, and co-author Shel Israel, push businesses to blog and explain why it would benefit them. The “naked” in the title represents talking straight to the readers rather than filtering the blog’s contents through company public relations, lawyers, executives, and phoniness. The book starts with a foreword from Tom Peters and proceeds … Read more

Bar Mitzvah Disco: The Music May Have Stopped, but the Party's Never Over

The inspiration for the book comes from the Web site (barmitzvahdisco.com) in which the authors tell the story of a generation through collections of Bar and Bat Mitzvah pictures and stories from friends, families, and strangers. The people who wrote the Foreword are perfect for the job. They’ve probably played a part in every Bar … Read more

Don't Make Me Think: A common sense approach to Web usability, 2nd edition

When we design Web sites, we often overlook the simplest things because we’re too wrapped up in the design. After working on Web sites for a while, some of us have slowly moved away from what we know is usable to adding or removing elements that may enhance the ‘look’ — and also break a … Read more

How to Make Meetings Work

Meetings are out of control. They’ve been that way since my first job out of college when someone gave me a book called How to Make Meetings Work. When I could control it, I stuck to the following rules to ensure the meetings were effective. Have a good reason for the meeting Sounds obvious, but … Read more

Get Clients Now! A 28-Day Marketing Program for Professionals and Consultants

Until recent years, I never thought seriously about starting my own business because I didn’t want to deal with the bookkeeping and the marketing. After all, no marketing equals no clients. I’m no sales person. But I love the work and believe it’s worth doing the “I’d rather not do” activities. It’s easy to get … Read more

The Best of Shel Silverstein: His Words His Songs His Friends

The first poem I memorized for school as a second-grader was Shel Silverstein’s “Captain Hook.” Over the years, I repeatedly referred to his poems from the two more famous books The Light in the Attic and Where the Sidewalk Ends. Timeless. Funny. There’s another side of Shel Silverstein that few recognize — his country songs … Read more

The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable

Seth Godin, editor of the book, has collected 33 inspiring ideas and they become The Big Moo. The Group of 33, as the book references these successful business people, includes Mark Cuban, Dave Balter, Malcolm Gladwell, Tom Peters, and Guy Kawasaki. The aim of the stories or ideas is to show what it takes to … Read more