Naked Conversations: How Blogs Are Changing the Way Businesses Talk with Customers
Successful blogger, Robert Scoble, and co-author Shel Israel, push businesses to blog and explain why it would benefit them. The “naked” in the title represents talking straight to the readers rather than filtering the blog’s contents through company public relations, lawyers, executives, and phoniness. The book starts with a foreword from Tom Peters and proceeds … Read more