Businesses especially small businesses expect employees to do more than their main job and this often includes sales and marketing. Book Yourself Solid contains activities that business people most likely already know. However, Michael Port brings these activities together and organizes them using lists and questions to help the reader find the answers. The author … Read more
Think you know your friends and family well? GiftTRAP sets out to challenge that assumption with its game of giving and receiving. When you have a choice of giving a roadside emergency kit, learn to be a graffiti artist (obviously a course), space-age purse or a space hopper (???) — gift-giving turns into an adventure. … Read more
Here are the best books I’ve read in 2006 in no particular order. Beware that not all of these books published this year, but rather they’re books I read. * Emotional Design: Why We Love (or Hate) Everyday Things: I haven’t written this review yet as I just finished it. Reading Norman’s follow up to … Read more
Thanks to Web sites and email newsletters, white papers have become a great way to market a product or service. A visitor can get a free white paper in exchange for signing up for an email newsletter or basic information. People can’t resist a free offer and white papers — when done right — can … Read more
TV trivia and history fans who enjoy summer-style reading will quickly devour this story and its references to TV shows: past, present, and fictional. Lehmann introduces us to Daphne Wells, a TV lover who has the perfect job: museum curator at the Museum of Television and Radio. Daphne meets Charlie, also a TV aficionado, who … Read more
Disclaimer: I did research for Debbie Weil for this book. Yes, there’s a flood of books on business blogging hitting the market, but each one is different. Debbie Weil’s The Corporate Blogging Book is written for the corporate-minded person who isn’t sure about the blog thing especially in a business setting. The book tells it … Read more
If you spend your book reading time on non-fiction like me, here’s an opportunity to read a short fiction that provides a nice summer read and an history lesson. I probably spent about two to three hours reading the book. See’s story explores the culture and lives of the people living in 19th-century rural China. … Read more
We all know someone who, like Oklahoma's Ado Annie, just "cain't say no." These folks accept every project. Every volunteer job. While everyone around them loves and appreciates them (or not), they're often tired and do little for themselves. Some people who fall into this group may not even realize they're on automated mode when … Read more
Outsourcing is here to stay, regardless of how employees feel about it since businesses continue to save money as a result. It is, however, evolving into something less threatening to employees as companies discover savings–by using other companies to manage a part of the business that’s not considered one of their core processes. Smartsourcing looks … Read more
The introduction says it well. “I wish there were no need for this book.” Unfortunately, there are enough scams and untrustworthy folks in the writing industry to warrant a book on the subject. I’d like to think I know better, but I got suckered when I was as a college student who loved the idea … Read more