Books on writing often reiterate the same advice we learn over time, the reader sometimes lucks out in using a tidbit or two. Realistically, no one has time to study the advice and put it to practice. Thus, it’s not a bad thing for a book on writing to cover the things we’ve read before. … Read more
As a mother of two young girls, Huffington wanted to provide a guide for female fearlessness. She does this in On Becoming Fearless by capturing her experiences in dealing with fear. Her first serious encounter occurs when her own mother shows the courage to stand up to German soldiers who threatened to kill everyone if … Read more
Death By PowerPoint begins with absorbing insight into the life of the drones and queen bees. The queen bee sits all day while her slaves service her and feed her royal jelly that no one else can have. Who knew the world of bees could be fascinating and resemble the corporate world? The book takes … Read more
The iPod has that certain something that leads its users to adore it like nothing before. People want nothing but an iPod. No substitutes even when the non-iPod has more memory comes in your favorite color and costs over $100 less than an iPod. So how did the iPod earn this special treatment and the … Read more
The book guides the reader through the three-part process to prepare, deliver and follow through in getting to a positive No. No doesn’t come easy especially when trying to please a client who asks to move up the delivery date. You’re afraid to say No because it means losing future business, respect and perhaps, your … Read more
Authors can’t rely solely on their publishers to do the marketing for their book especially self-publishers. They need to take it in their own hands and the Internet simplifies the task. However, are authors making full use of the Internet? Plug Your Book! is a checklist complete with instructions so authors ensure they explore every … Read more
Norman opens the book with a discussion of three teapots he owns. He doesn’t use them, but he loves how each tells a story. One is impossible to use, one is a classy glassy Michael Graves design and one is unusual. Norman says when we like the look of an object; we’re more willing to … Read more
I recently read an article that says executives have higher vocabulary than the average person. Managers, too, but not as high as executives. This book is a great way to expand your knowledge. A devotional is a short religious service. Religious and spiritual devotional books break down religious readings into short chapters to help readers … Read more
A person or a business can do everything right and still struggle to move to the next level simply because it doesn’t stand out from the crowd. Sam Horn opens with a great example of this from American Idol. Judge Simon Cowell told an eliminated contestant, “You have a good voice and you’re a nice … Read more
Pareto’s principle states that 80 percent of a company’s business comes from 20 percent of its customers. Therefore, businesses invest time and money into building and maintaining customer loyalty. Loyalty Myths says that organizations focused on traditional loyalty programs won’t succeed and explains why the 53 customer loyalty beliefs are myths. Businesses that work to … Read more