Hey! What Does Your Business Do?

Ever receive a link to a business web site where you can’t figure out what the company does? The home page sounds like something from the company’s fancy and non-sensical mission statement. Unfortunately, many companies rely on content from their business plan and other internal documents. I had a brief client who did this. The … Read more

11 Ways to Play the Name Game

Call me goofy, but I loved singing “The Name Game” as kid: Meryl, Meryl, bo-beryl, Banana-fana fo-feryl Fee-fi-mo-meryl Meryl! Yeah, yeah… I know how some immature kids like to use names like Chuck and Mitch. I’m sure you’ve heard your share. I’ve always been fascinated with names, how they came to be, and their origins. … Read more

Numbers as Brand Names

TechCrunch reports that Microsoft calls its next operating system (the one after Vista) Windows 7. Mickey comments: I’d love to see them start using logical numbers again, but it doesn’t add up: Windows 3.1 (“Windows 3”) Windows 95 (4) Windows 98 (5) Windows ME/2000 (6) Windows XP (7) Windows Vista (8) Windows 7 (9?) I … Read more

Word Puzzle

Stumped me. What do these words have in common other than double letters (my answer)? Banana Dresser Grammar Potato Revive Uneven Assess To see the answer, click and drag your mouse over the below to read the invisible ink. In all of the words listed, if you take the first letter, place it at the … Read more

How To Add Colour To A Grey Day

I’ve seen Joanna Young’s writing over time, but it wasn’t until Poewar’s March Madness that I became a regular at her Confident Writing blog. Since then, she has inspired me to think deeper about describing things and ideas. Her powerful writing shows how we can have so many answers to one question. How To Add … Read more

Write Funny: 3 Timeless Rules of Comedy That Every Writer Should Learn

Our guest blogger is Jamie Grove of How Not to Write. However, he means the opposite… he knows how to write and does it well as you can tell from this entry. Thank you, Jamie. We’ve known each other a short time, but it feels longer as he’s easy to talk to and get to … Read more