As a writer, one of my goals for this year was to use more stories and real-life examples in articles. The challenging part was coming up with a story or example that tied in with the rest of the article. One of the pros at this is Michael Katz of Blue Penguin Development and I’ve … Read more
The Pitchers: Sales Let’s say you have a new baseball team in town and it’s almost time for the first game of the season. Your sales force is ready to sell a variety of package deals for the season. However, there’s a major stumbling block as they prepare to approach potential buyers. No one knows … Read more
I love the Metaphor Minute newsletter from Anne Miller, author of Metaphorically Selling. Each issue comes with a short example of how to use metaphors in business and presentations. The latest issue shows how someone finally got her point across using fishing as the metaphor: Corporate executives who cling to the old “dialing for dollars … Read more
Yesterday, I received an email from a company looking to do work for me. Items in quotes are directly from the email. Non-quoted items are my comments. I apologize for intruding into your busy schedule. Please allow me to introduce ourselves. Polite, but already off to a negative start. Says he is intruding. It might … Read more
Making Online and Offline Connections looks at how the virtual world changed how we connect to others. In it, I state that the online world made it possible for me to become a full-time freelancer. It got me thinking how I met people in this virtual world. I met a few through blogs, especially in … Read more
Who knew selling could be fun? Metaphorically Selling shows you how to use metaphors in making the sale without sounding cliche. The book isn’t just for people who do sales, but anyone who has to do any kind of persuasion even for marketing a one-person business. It’s a surprise this book isn’t better known as … Read more
I’ve had three different experiences as a customer who had a problem with an order. I accept mistakes happen. As a perfectionist, I’ve made mistakes anyway and have learned to let go. If we keep reviewing our work, we’d miss deadlines and have unhappy clients. I think what’s important is how you handle the mistakes. … Read more
The Pitchers: Sales Let’s say you have a new baseball team in town and it’s almost time for the first game of the season. Your sales force is ready to sell a variety of package deals for the season. However, there’s a major stumbling block as they prepare to approach potential buyers. No one knows … Read more