No matter what business a company is in, it can make its site useful for its visitors and turn them into eventual buyers. Cashing In with Content shows how to do that with 20 case studies of types businesses — ecommerce, business-to-business, nonprofits, healthcare, education and politics. Every case study includes an interview with an … Read more
In his previous book, QBQ! The Question Behind the Question, John G. Miller shows how to change our thinking by asking questions in a different way. In Flipping the Switch, Miller provides more examples on how to ask questions to hold ourselves accountable in work and life. Doing this leads to five advantages Miller calls … Read more
Need quick content about your business that sounds like you took your time to craft? Let the Corporate Gibberish Generator do the work for you. Al you have to do is enter your company name and click “Generate.” Ta da! Look at this amazing paragraph it created within seconds (before you read it, double up … Read more
Many newsletter publishers believe in “If at first you don’t succeed, try, try again.” So they send their newsletters a second time and maybe even a third. Whether or not this is a good thing has yet to surface. Spam has driven many publishers to take this step, as legitimate email newsletters get diverted to … Read more
When we design Web sites, we often overlook the simplest things because we’re too wrapped up in the design. After working on Web sites for a while, some of us have slowly moved away from what we know is usable to adding or removing elements that may enhance the ‘look’ — and also break a … Read more
Meetings are out of control. They’ve been that way since my first job out of college when someone gave me a book called How to Make Meetings Work. When I could control it, I stuck to the following rules to ensure the meetings were effective. Have a good reason for the meeting Sounds obvious, but … Read more
Until recent years, I never thought seriously about starting my own business because I didn’t want to deal with the bookkeeping and the marketing. After all, no marketing equals no clients. I’m no sales person. But I love the work and believe it’s worth doing the “I’d rather not do” activities. It’s easy to get … Read more
Sometimes I’ve felt like an idiot while reading a report or article. I’d read it… then read it again and think, “I don’t get it. What was that about?” When this happens, take comfort knowing that it’s not you. It’s the author. Most of us have caught on to corporations’ bull. My favorite: When they … Read more
One thing I love about the Internet is I can find the answers to my problems without calling anyone, schlepping to a repair store, and buy replacements of things no longer made like remote controls and mini appetizer forks made in the ’60s that my mom said she wished she had bought more of them … Read more
The buzz word “standards” may cause an eyeball-rolling response, but without standards, we would have to buy specific media to work with our DVD, VCR and music player. Remember the software buying days, when you had to look for compatibility in terms of Mac versus Windows? Imagine having to do that with Web pages. This … Read more