Seth Godin, editor of the book, has collected 33 inspiring ideas and they become The Big Moo. The Group of 33, as the book references these successful business people, includes Mark Cuban, Dave Balter, Malcolm Gladwell, Tom Peters, and Guy Kawasaki. The aim of the stories or ideas is to show what it takes to … Read more
I was reviewing feedback left for a Marketplace seller. Here are a couple of snippets: “Great book for new moms to be! “Excellent book!” “Great book…” “Great quality…” “Great product…” This person is a book seller. He doesn’t publish books or sell e-books. So if a person buys a book from him and the book … Read more
A while back, a potential client provided me with some general details of the writing work he wanted me to do for his company. Then he asked me to send him a proposal. Proposal?! I panicked as I tried to confirm with him what he meant by that since I had never done one before, … Read more
How much content should it sport? by Meryl K. Evans, editor, eNewsletter Journal How we dress for the day depends on the season and our tastes. During hot days, most of us tend to wear short-sleeves and light-weight material — I’m partial to shorts and a t-shirt. A few daring folks wear less, and when … Read more
.1984. What do you think of when you see that year? What if I add the term “Apple?” For me, the famous Orwellian Super Bowl commercial comes to mind. Do you even remember who won the Super Bowl that year? Or even who played in it? Super Bowl commercials had yet to become the subject … Read more
Amen to Stop! An IT Spending Manifesto! When my daughter was getting into AOL instant messaging (AIM) and using all the cool add-ons, I looked for more as it’s a great way to learn about extending applications. While doing research, I learned that if you wanted to use AIM themes, you don’t want to upgrade … Read more
We have an interesting dialogue happening that started with Diana’s Describe Your Ideal Job entry, which addresses how to answer such a question in a job interview. Stu Kopelman responded with logical points believe there is an “ideal job.” How many times have you been asked, “What is your dream job?” Even if you document … Read more
Five ways to keep readers engaged by Chris Scott, Vice President of Hodge Communications, Inc. Whether distributed via email or printed and snail-mailed, newsletters are a cost-effective way for businesses or other organizations to keep in touch with employees, customers, prospects or members. The trick, however, is to come up with a strategy to keep … Read more
The book is about becoming successful in investing and Moglia uses sports analogies to explain concepts that are complicated or a puzzlement to people like me. As soon as I learned about the book, I figured it was custom-made for me. I can be obtuse when it comes to financing and investments, partly because it … Read more
Five strategies for protecting your assets from spam Part 2 in a 2-part series by Meryl K. Evans and Tamara Halbritter According to The Spamhaus Project, the United States is the top country in the world with “ISPs [internet service providers] currently providing countries with connectivity and hosting to spam gangs directly responsible for the … Read more