Criticizing Book Reviewers

Denny Hatch criticizes book reviewers proclaiming they reveal too much information. Whether you agree or not, I follow these rules in writing book reviews: * Honest: I try to provide an overview of the reading experience including the content without the marketing speak you find on the back of the book or inside the cover. … Read more

Business Plan or Die

A few years ago, I started working on a business plan. I even sought a SCORE counselor. But nothing materialized with the business plan. I’m not looking to grow, add employees or any of that. I simply want to do what I enjoy and work with clients that I can support. I do. I’m lucky … Read more

How To Brainstorm Domain Names

On occasion, I get an assignment from a specific client that includes brainstorming company names as well as finding potential matching domain names. Lifehack has a nice article on How To Brainstorm Domain Names. When I brainstorm names that need domain names, here are things I keep in mind: * Avoid words where the end … Read more

The Future of Newspapers

My tennis team discussed the state of the newspaper because one of the players works for a major newspaper’s sales and marketing division. She said that the newspaper’s subscriptions were down, but readership went up. People pick up the paper in places like Starbucks, thus driving up the readership. The newspaper employee said that the … Read more

HTML in Newsletters

I always subscribe to text version of a newsletters when given a choice since I don’t use the traditional e-mail client — usually Outlook. Plus, I use Web-based e-mail applications, which don’t display HTML e-mails very well. Jeffrey Zeldman rants about HTML newsletters, something I addressed in the past. Many respect him and listen to … Read more