Business Plan or Die

A few years ago, I started working on a business plan. I even sought a SCORE counselor. But nothing materialized with the business plan. I’m not looking to grow, add employees or any of that. I simply want to do what I enjoy and work with clients that I can support. I do.
I’m lucky that my plate overfloweth. However, marketing doesn’t stop. Looking for more projects never stops. I would like to work less without earning less, so I have more time for volunteer work, real vacations, and simply hanging out with my family. I think about this often to keep it fresh in mind especially when a new opportunity crosses my path. I wondered if this meant having an official document — the business plan.
Bob Bly doesn’t have a business plan. He has a career that many writers would love to have. He’s happy. I’m happy. Why make ourselves miserable dealing with a business plan? So now you have it — two people who make a good living as writers without a business plan.

1 thought on “Business Plan or Die”

  1. Meryl,

    You need a Strategic Attraction Plan! Check out the book Attracting Perfect Customers by Stacey Hall & Jan Brogniez. There is also a web site you can visit for more info: http://www.perfectcustomers.com

    I am using the Strategic Attraction Planning process for my business, and I love it!

    Andy.

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