Book Review: Tuned In

“Tuned in” explains the difference between Apple Newton’s failure and iPod’s success. Apple wasn’t tuned in when it created Newton, but when it promoted “1000 songs in your pocket,” Apple solved several problems: giving people a way to carry their songs in something small, making it easy to get songs from computer to iPod and … Read more

Blog Busted

Something strange happened that caused all of my blog entries (or most of them) to lose paragraph formatting and it looks atrocious. I am trying to get the problem solved. However, if I have to fix them manually, it’ll take a while since this contains over 3000 entries. Thanks for bearing with me. I’d rather … Read more

PR Fail on Company Sites

We won’t debate the changing PR landscape and how PR folks need to reach out to journalists. Instead, let’s talk about how companies can better serve journalists. Jakob Nielsen provides five reasons journalists visit a company’s web site: Locate a PR contact (name and telephone number). Find basic facts about the company (spelling of an … Read more

6 Steps to Get It Done for Home Office Workers

Why do we “get a feeling or craving” for something at a certain time of year? It’s Pavlov at work. These become habits and with habits come expectations. Not everyone can succeed in working in a home office. The temptation to procrastinate and do non-work stuff is too great. Lone workers don’t have to worry … Read more

Watch Your English Style for Web Content

I’m hooked on As Time Goes By, a British TV show starring the Judi Dench and Geoffrey Palmer. I’m also getting into British-based Prime Suspect with Helen Mirrin. Not only do I enjoy the repartee between Dench and Palmer, but also hearing the British accents. While I may not have good hearing, I can see … Read more