The main purpose of the book is to help businesses increase their conversion rates. Conversion, and there isn’t a better word to describe it, means action that leads to the results you want. It could be increased product sales, more newsletter subscriptions, contacting the business, or more registered users. Call for Action is about improving … Read more
If you copy something from a Web site or elsewhere… or you reuse a document and the formatting is making you crazy with its weirdness, then stop the insanity. The first option to make the document behave loses some of the formatting. You can always undo the changes if you don’t like it by pressing … Read more
That guy is hot! That guy is cool! Hot and cool are opposites, yet they mean the same thing when talking about that guy. My Polish grandmother is going to polish her silverware. Amazing what a difference a capital P makes. The knight rides at night in the rain and gets pneumonia. Here we go … Read more
We encounter politics in our lives daily, and it’s not just the kind we see in Washington, DC. It’s handling delicate situations in just the right way with the right words and the right actions to avoid making it worse or more uncomfortable. It can be a simple case of the harried volunteer who can’t … Read more
Draw your customers in with a handful of powerful copy. No, no, you don’t have to go to college to make it happen nor do you have to buy a doorstopper-sized book, which gets dusty before you muster the strength to crack it open. Are you like me? A kid in a candy store when … Read more
I’m obviously a stickler for grammar and enjoy finding grammatical errors, typos, and other funny goofs with the English language as evidenced in the Gotchas (new design coming) and the series I’ve written for Webreference. Imagine my excitement when hearing about this runaway bestseller in which the author takes a “zero-tolerance approach to punctuation.” It … Read more
Blame the pen! That’s why we get stuck in a writing rut. Oh, computers? OK, then, blame the broken keys on the keyboard! Meet the enemy and the enemy is us. Writing a book review is always tough because it begins with staring at the ugly blank white page (or other color if you changed … Read more
The online marketing experts, Web designers, and usability gurus have been saying that the content is the heart of a Web site, it’s what connects the readers with the site. Yet, many sites, especially businesses, aren’t getting the message. Even writers who are used to writing for printed publications have to change their habits for … Read more
If you made it this far, the headline for this story has caught your attention. Hot headlines are a hit with readers because they stick out, grab attention and urge them to read the rest of the story. We’re all experiencing information overload and have made it a habit to skim pages. According to David … Read more